As a Product Marketing Manager (f/m/d) you will be responsible for guiding and fuelling the product driven marketing messaging and strategy for our products. You will conduct competitive analysis, and market research, will create collaterals to enable our Sales Team and will translate our product roadmap to crisp messaging. This role is tightly linked with the sales and demand generation teams to educate them about the strategic positioning of the product to customers, partners, and market influencers. You ll be passionate about building customer champions and leveraging customer stories that showcase their success.
Product Marketing Manager (f/m/d)
based in Netherlands, Germany or United States
WHAT IS WAITING FOR YOU?
- Build product marketing plan with go-to-market strategy, compelling positioning, launch plan, pricing, promotion to target personas and industries
- Translate value propositions into impactful sales enablement, case studies, sales sheets, videos, whitepapers and more
- Build a solid understanding of competitor landscape to position LeanIX as a market leader with differentiating value-proposition
- Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters
- Spearhead content and programs that foster LeanIX thought leadership in the industry, resulting in higher brand awareness
WHAT ARE WE LOOKING FOR?
- BA/BS (computer science, engineering or a related field)
- 3+ years of product marketing experience in the B2B SaaS industry
- Tech-savvy and enthusiastic for technology with a proven understanding of modern software engineering (DevOps, Microservices, or Cloud Computing)
- Great writing and oral communication skills in English
- Strong PowerPoint, storytelling and presentation skills
- Experience in interviewing customers and documenting how the product has delivered benefit
- Skills in collaborating with product management, engineering and customers to come up with great ideas for content
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