Senior Marketing Manager
Location: Bay Area, CA (Open to Remote)
About Us: At Bizly, we're on a mission to transform the events industry. We're already a market leader in enterprise event management and now we're launching an AI-powered platform that enables anyone to book extraordinary in-person events. We're looking for a dynamic and creative Director of Marketing to focus on three core north stars for the business:
Role and Responsibilities:
1. Define and improve our bottom-up customer acquisition cost (CAC):
Pioneering innovative experimentation strategies to achieve a low Customer Acquisition Cost (CAC) through bottom-up customer acquisition methods.
Optimize the customer journey, identifying key touchpoints for efficient lead generation and conversion.
Leveraging data-driven insights to constantly refine and iterate marketing campaigns around improving our CAC/LTV ratio.
2. Bizly Brand Refinement:
Leading the strategic refinement of the Bizly brand, enhancing its resonance and relevance in the market.
Exploring potential re-branding and/or re-naming initiatives to further align with our evolving mission and vision.
Overseeing the execution of the brand, from ideation to implementation of design systems and messaging.
Executing the brand through social, digital, and in-person activations.
3. Content and Lead Generation for our Enterprise Business:
Orchestrating the creation of high-quality content, including white papers, articles, case studies, newsletter, and regular product updates
Developing and executing lead generation strategies that cultivate meaningful connections with our enterprise clients.
Owning PR and event activations for the Company
Co-developing sales scripts, sales playbooks, email campaigns, and other collateral as needed by the sales team.
Collaborating closely with the sales team to ensure a seamless handoff and conversion of marketing-generated leads into loyal customers.
Qualifications:
Hard-working, dedicated, and mission-driven.
Scrappy and entrepreneurial; can get things done well without large budgets and big teams
High bar and sharp eye for excellence in design and branding.
Deep understanding and experience with product marketing
A proven track record of driving experimentation-driven growth, reducing CAC through innovative customer acquisition strategies.
Extensive experience in branding.
Proficiency in generating engaging content for enterprise audiences and leveraging it for lead generation.
Exceptional analytical skills, with the ability to interpret data to guide strategic decisions.
Strong leadership, communication, and problem-solving abilities, enabling autonomous problem-solving and cross-functional collaboration.
We are a certified minority-owned business and we enthusiastically welcome diverse candidates to apply.
Why Join Bizly:
At Bizly, you'll be at the forefront of revolutionizing the events industry while shaping the trajectory of a visionary brand. You'll have the chance to work in a dynamic, fast-paced environment that celebrates experimentation, learning, and continuous improvement.
If you're a marketing trailblazer who thrives on innovation and embraces the challenges of growth, Bizly welcomes you to lead our marketing efforts toward redefining the events industry!