Job Details
Develops unique strategies and builds upon current strategies within the digital, social and mobile marketing arena to meet/exceed objectives.
Ensures effective hiring, training, recognition and other personnel related matters.
Understands the digital, social, and mobile landscape, and creates strategies and tactics to increase awareness, consideration, trial, and acquisition by identifying opportunities to integrate into these platforms.
Executes projects to be high quality, on time, and cost effective/on budget.
Fosters timeline development and monitors progress, ensuring deadlines are met.
Manage digital, social, and mobile communications by developing and growing new and existing placements and presence on all platforms.
Writing and editing reviews, posts, and text.
Execute all web, SEO/SEM, email, SMS, social media and display campaigns.
Develop a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Measure and report performance of all digital, social, and mobile media campaigns, and assess against goals to drive results.
Evaluate emerging technologies and provide thought and perspective for adoption where appropriate.
Establish best practices and develop standard operating procedures.
Prepares original art designs for various departments and/or campaigns as assigned.
Prepares original pieces/collateral materials consistent with art designs developed by our advertising agency.
As directed by supervisor, interfaces directly with department heads for facilitating the production of internal promotional pieces and collateral materials.
Coordinates with vendors to prepare digital files for appropriate output.
Uploads and schedules digital signage and audio content to the casino floor.