Job Details
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Responsibilities:
- Build sound strategic frameworks that ladder up to client business goals
- Provide excellent client service by being responsive, accountable and detail oriented
- Be the voice for creating great work
- Bring proactivity and leadership to the clients and the team
- Maintain communication and develop strategic partnerships with key partners clients, partner agencies, peers, etc.
- Manage planning process and resources
- Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
- Set the tone and strategic direction of the team; built around growth and application of learnings
- Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
- Own consumer insights and inspire tactical representations of strong, clear media strategies
- Identifying opportunities for cross-platform deals when appropriate
- Providing point-of-view on various media in the marketplace
- Understand and direct multiple user touch points that can influence creative and messaging strategies
Qualifications:
- 5+ years of experience in media planning
- Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
- Proven, strong team management, interpersonal communication, and collaboration skills
- High level of competency in Account Management and client service
- A thorough understanding of marketing communication channels (including digital)
- Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
- Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
- Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
- Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
- Strong knowledge of and skill using syndicated interactive research applications and ad serving
- Excellent presentation skills
- Proven analytical, strategic thinking and communication skills
Compensation Range: $70,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.