Marketing Representative


Job Details

The Role:

The Marketing Representative will be responsible for a designated territory and managing all aspects of the independent insurance agent/broker relationship by providing best in class service with an emphasis on meeting or exceeding state, territory and account level business plans.


Territory Financial Results

  • Meet or exceed expected revenue and profitability goals in assigned territory.
  • Use planning software to determine plan vs. actual revenue and profitability.


Agent quality

  • Work with agents ensuring they have acceptable loss ratios and claim frequencies.
  • Manage agent NSF and delinquent accounts.
  • Manage audit results.
  • Manage quality assurance and discount management from agents.
  • Rehabilitate agents and increase user acceptance.
  • Grow and graduate agents to the next tier.
  • Measure, communicate and promote all incentives and promotions.
  • Manage out agents not meeting performance expectations.


Product Territory and system knowledge

  • Demonstrate a complete understanding of Bluefire Insurance products and systems.
  • Fully understand Bluefire Insurance s products strengths and weaknesses to help in overcoming objections.
  • Add value to Bluefire Insurance systems and products with new ideas and by bringing awareness to what competitors provide.
  • Demonstrate market awareness by knowing key competitors, their products, their strengths, weaknesses and regulatory issues that may impact production.


New appointments

  • Continuously source and recommend for appointment. Aggressively appoint potential silver and gold agents who will add to the overall growth and profitability of Bluefire Insurance.
  • Concentrate on getting new agents production ramping upward as quickly as possible.


Planning Software

  • Accurately record calls, visits and other activity.
  • Consistently log in to use reports helping route visits and increase production out of the designated territory.
  • Maintain current critical agency data as required, validating and updating at least quarterly.
  • Maintain acceptable levels of agency contacts as compared to with peers understanding that seasonality and system issues impact all reps and all states equally.


What it takes:

  • Outgoing personality with excellent interpersonal skills
  • Demonstrated ability to bond with agents
  • Demonstrated ability to overcome objections
  • The ability to successfully train on products and systems
  • Proficiency with Microsoft Office Suite with specific knowledge of Excel, Word and Outlook
  • Ability to maintain the highest level of discretion, diplomacy and confidentiality
  • The ability to travel without aid within the designated territory





 Bluefire Insurance

 05/20/2024

 All cities,AL