Job Details
Director of Marketing
Our client, an upstart cannabis brand, is looking for a Director of Marketing to bring their products to the next level.
Our client has a 4 year track record developing high quality, artisanal products. Available in 100s of New England based dispensaries, there products have a robust and loyal following. As they look to scale further, they are looking for the right Director of Marketing to join the team.
This is the perfect position for a brand marketer looking to own and develop the marketing function within a growing brand. The Director of Marketing will set strategy, helping expand growth into new markets, driving both sales and partnerships. This person will manage a small team and report to the CEO. Apply today!
Responsibilities
* Develop comprehensive marketing strategies that focus on brand and sales growth
* Ensure consistent brand messaging across all platforms
* Oversee digital marketing efforts, including social media, email marketing,
SEO/SEM, and content creation
* Analyze market trends and consumer behavior to identify opportunities for
expansion and competitive advantage
* Manage marketing budgets and allocate resources efficiently to maximize
ROI
* Build and maintain relationships with media, influencers, and community
organizations to enhance brand reputation and community engagement
* Lead, mentor, and develop the marketing team, fostering a culture of
creativity, collaboration, and continuous improvement
* Measure and report on the performance of marketing campaigns, adjusting
strategies as needed to achieve business objectives
Preferred Qualifications
* 6+ years of CPG marketing experience; wellness, lifestyle, or cannabis experience a plus
* Strong understanding of brand development, digital marketing, and
consumer psychology
* Excellent communication and interpersonal skills, with the ability to inspire
a team and build strong external partnerships
* Proven track record of developing successful marketing strategies and
campaigns that drive growth and enhance brand equity
* Analytical mindset with experience in market research, data analysis, and
metrics-driven marketing
* Commitment to sustainability, community engagement, and ethical
business practices
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