Job Details
Founded in 2013, SHOPLINE is one of the largest and fastest growing commerce Software-as-a-Service and solution providers. The SHOPLINE platform offers a rich ecosystem of technologies, resources and partners that empowers brands to succeed. Businesses leverage SHOPLINE s omni-channel solutions for e-commerce, social commerce and point-of-sales to sell their products and services around the world.
WHAT YOU LL BE DOING:
- Understand the business goals and objectives and develop corresponding strategies grounded in integrated multi-channel (includes email, nurture programs, webinars, SEM, content syndication, social media and more) growth campaigns.
- Lead paid customer acquisition efforts across SEM (Search Engine Marketing) and Paid Social channels, optimizing campaigns for maximum ROI and conversion.
- Oversee SEO initiatives, working closely with website teams to implement organic optimizations and improve search engine rankings.
- Develop and execute account-based marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers.
- Working cross-functionally with BD, Sales and Product Marketing to help inform content strategy, develop campaign-specific messaging, and align marketing programs with ongoing marketing initiatives.
- Leverage data and customer insights to ideate and produce impactful marketing creative that can be tested and optimized to drive CAC improvement.
- Spearhead marketing channel expansion by conducting A/B testing of new marketing channels while interpreting and suggesting the optimal approaches to efficiently drive customer acquisition.
- Utilize analytics and data-driven insights to continuously evaluate campaign performance, identify areas for improvement, optimize marketing strategies accordingly, and manage reporting.
WHO WE ARE LOOKING FOR:
- Bachelor s degree in marketing, business, communication, or related field.
- Minimum of 5 years of growth and/or performance marketing experience; B2B SaaS or agency strongly preferred.
- Proven track record of success in setting up and running revenue & pipeline campaigns, with expertise in paid customer acquisition (SEM and Paid Social: with platforms such as TikTok, Meta, and LinkedIn) and SEO/organic optimizations.
- Strong understanding of account-based marketing (ABM) principles and experience executing ABM campaigns.
- Excellent analytical skills with the ability to translate data into actionable insights and strategies.
- Strong understanding of Google Analytics, Google Tag Manager, Google Search Console, Hubspot, and website measurement tools.
- Excellent organizational and project management skills: work with cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.
- Flexibility to quickly adapt and align with business needs.
- Experience developing and executing multi-channel go-to-market strategies.
WHY YOU SHOULD JOIN US:
- We provide training for newcomers to understand industry best practices.
- We conduct ongoing assessments and workshops to continuously motivate and educate our trainees.
- We work in a fun, collaborative open space where we encourage creativity and the free flow of new ideas.
- You ll be able to steer our future roadmap to improve our products, and see the results of your input manifest in the success of our customers.
- We maintain flexible working hours. Our priority is on getting the job done.
- Flat-structured environment, you will be able to work independently and collaboratively across different teams.