Job Details
Purpose
To manage the Marketing and Leasing functions within the community enabling it to reach and maintain an acceptable stabilization rate. The Marketing/Leasing Director shall carry out aggressive marketing and leasing activity resulting in an acceptable number of move-ins according to market conditions and agreed amount.
Essential Functions
Job Functions
- Assist with the development and implementation of a comprehensive and innovative marketing plan
- Meet and Exceed all Sales metrics regarding lead development, inquiries, and closing ratios
- Set and meet goals in consultation with the Executive Director and designated other community staff
- Maintain accurate and complete up to date Leasing and marketing records - Reporting, Daily activity in Vitals
- Maintain an appearance and grooming level to reflect our professional standards
- Prepare all contract documents accurately, completely and process in the proper manner
- Practice the highest standards of ethics, honesty and accuracy in describing our programs, policies and procedures
- Be current on industry trends and local competition. Update competitive analysis quarterly
- Maintain accurate and up to date unit inventory records
- Strive continuously to improve selling techniques and contribute to overall philosophy of our marketing programs
- Train all appropriate on-site staff in Leasing and Sales - Process any techniques
- Monitor daily that all rooms are in "ready condition" to show timely follow-up on every lead
- Initiate and follow through on all apartment modification requests
- Ensure that related marketing expenses are within budget
- Develop and implement a sound community awareness program (churches, groups, organizations, civic leaders, etc.)
- Review and approve all marketing bills to be paid
- .Assist with the placement and development of local advertising
- Participate as a Manager on Duty during assigned week-ends
- Any other tasks, assignments, projects or requests as deemed by management
- Responsible for coordination of new move-ins
- Assist with the placement and development of local advertising
Qualifications- Must be 21 years of age or older
- Must read, write, speak and understand English
- Computer literate
- Knowledgeable of applicable state regulations
- Previous sales or leasing experience
- Patience, tact, enthusiasm and positive attitude toward the elderly
- Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds
- Must be able to squat, reach and stretch without distress. Must be able to tolerate extended periods walking, standing
- Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds
- Must be able to squat, reach, and stretch without distress. Must be able to tolerate extended periods walking, standing