Job Details
JDA Worldwide is a full-service marketing agency with a 20-year track record of scaling revenue and global impact for purpose-driven brands. Our team specializes in brand, marketing, PR, and digital. Come join our optimistic, people-first culture. We believe the best is yet to come because we're building it together.
Headquartered in downtown Indianapolis, JDA has been recognized as a Best Place to Work by the Indiana Chamber of Commerce for four consecutive years. And we aren t done growing. Having been named to the Inc. 5000 list for seven years straight, we are looking to add more talent to our ambitious team.
JDA s state-of-the-art office is filled with curious and kind people working alongside high-vision, high-values clients such as Prime Hospitality Group, Pepperdine University, and FarmRich. We offer top-notch employee perks and benefits such as flexible PTO, fun team events, excellent insurance, Tuesday lunches, and amazing office snacks.
Location: Indianapolis, IN (Hybrid)
Job Summary
This position is responsible for leveraging expertise in data and analytics to oversee and analyze marketing performance data on the JDA Digital Experience team. This person will have a proven foundation in roles emphasizing data utilization, interpretation, and analysis, with an ability to clearly communicate and present data findings. Proficiency in a variety of data analysis tools such as Google Analytics, GTM, Looker Studio, Domo, and a familiarity of digital marketing metrics is required. The ideal candidate is technical, organized, results-driven, communicative, has strong attention to detail, and has a passion for digital applications.
Key Responsibilities
- Create and implement digital data strategy plans aligned with project goals.
- Assist in the development and enforcement of data governance policies and procedures.
- Create interpretable dashboards and disseminate analysis reporting to key stakeholders.
- Set-up Tag Manager and events for clients in Google Tag Manager.
- Review, optimize, and support client needs in GA4.
- Collaborate with team and clients to ensure alignment and understanding of performance reporting to better analyze, access, and comprehend digital marketing data.
- Act as a liaison between client and digital team to support technical tracking and reporting efforts of marketing campaigns.
- Support data collection, cleaning, checking, and analysis according to project goals.
- Perform qualitative and quantitative data analysis to evaluate marketing campaign performance.
Requirements
- At least 3 years of experience in roles focused on data utilization, analysis, and interpretation.
- Proficiency in Google Analytics, Domo, Google Tag Manager, BigQuery and LookerStudio.
- Experience using and understanding marketing automation platforms like HubSpot, Salesforce, Marketo, and Pardot.
- Familiarity with social analytics platforms (X, Instagram, Facebook, Facebook Business Manager, and Meta).
- Familiarity of industry standard KPIs and reporting trends for website, email, and social media properties.
- Analytical thinker who has an appreciation for how data and measurement can prove and scale marketing efforts.
- Willingness to learn and work with cross-functional teams to successfully drive agile marketing innovation and execution.
- Meticulous attention to detail and strong project management skills.
- Effective communication and the ability to present campaign effectiveness, expectations and ideas to groups.
- Service-mindset and desire to support and uphold the team and serve JDA clients.
Benefits
- Group Health Insurance (Medical, Dental & Vision)
- 401k Matching Plan
- Flexible PTO + Holidays
- Paid Parental Leave
- Employee Assistance Program
- Training + development opportunities
- Cell phone reimbursement
- Life insurance (100% company paid)
- Short-Term + Long-Term Disability (100% company paid)
- Hybrid work setting and casual dress
- On-site fitness center
- Free snacks + drinks available in the office