Job Details
Job Description:
The Product Marketing Manager will be responsible for leading new business initiatives to
expand the Aerospace Division of our company into markets outside of the downhole oil & gas
industry (with the exception of military market). This individual will be responsible for
identifying markets and applications for the Aerospace Division s products, marketing the
Aerospace Division s non-oil products, managing and supporting multiple teams of sales
representatives, and directly engaging with new and existing customers. This individual should
have a record of success in expanding company objectives and exceeding business goals,
excellent presentation and communication skills, and should have experience in new
business/market development (not just maintaining existing accounts).
This individual should have a solid understanding of and be able to effectively interface with
customers and internal stakeholders on the following topics:
Basic principles and construction of accelerometers, gyroscopes, and IMUs
Motion sensor applications (navigation, vibration control, seismic sensing, etc.)
Market analysis (understanding product requirements, market trends, estimating market
size, understanding competition in the market, etc.)
Product marketing (creating marketing materials, social media promotions, digital
advertising, trade show preparation, etc.)
The Product Marketing Manager must be able to effectively communicate with people from a
wide variety of backgrounds, technical skill levels, and cultures. They must be able to gather
information from multiple sources, effectively relay technical information, and work with both
engineers and procurement professionals to address their needs. They must also be driven to seek
out opportunities and leads in often obscure and niche markets.
MAJOR ACCOUNTABILITIES:
Develop new business opportunities with key accounts.
Manage multiple teams of commission-based sales representatives.
Identify new markets and applications for the Aerospace Division s products.
Actively manage the marketing of the Aerospace Division s non-oil and gas products.
Perform short, mid, and long-term business strategy, planning and forecasting.
Provide recommendations to and coordinate with our leadership and Engineering about
market trends and new product opportunities.
Travel to customer locations and to Japan, as needed, for business related training,
meetings etc.
Participate in industry trade association meetings and committees as deemed necessary
by the company's management.
Represent our company at various industry trade shows.
DUTIES AND RESPONSIBILITIES
Development of new business opportunities 35%
Support of sales representatives 35%
Identification of new markets and applications 15%
Marketing of the company and products 10%
Establishing and maintaining short, mid, and long-term plans/forecasts 5%
CORE COMPETENCIES:
New business development (finding and cultivating leads
Technical product knowledge
Presentation skills
Communication skills
Client management
Sales rep. management
Time management skills
QUALIFICATION REQUIREMENTS:
Education:
Bachelor s Degree in Science/Engineering, Business or Marketing are required;
Electronic Engineering major is preferred
Experience:
Minimum 2 years of experience in business development for technical products
(preferably in an Aerospace or motion sensing field) preferred.
Japanese language and culture knowledge is a plus.
Benefit: Health, Dental, Vision, 401K, PTO, Sales Commissions, Profit Sharing etc.
BUSINESS TRAVEL:
This position will require regional travel and some international travel. Travel may be required
up to 30% of the time.