Job Details
Position Overview
Avid Marketing Group is seeking a Marketing Analytics Manager with experience in CPG/FMCG Shopper Marketing and syndicated data. Ideal candidates will have the ability to transform raw data into actionable insights and presentations. It s key to not only report on what happened, but why it happened. This position is also responsible for managing and reporting on multi-tactic shopper marketing budgets.
Reports to: Sr. Dir, Analytics
Duties and Responsibilities:
- Reporting program-specific performance across traditional shopper tactics (National, media, retailer media, trade offers, etc.) and correlating performance to syndicated data lift and other KPIs
- Reporting across multiple programs, analyzing what is working and what needs to be optimized
- Managing complex client budgets in coordination with Account Services and Accounting teams
- Making program/tactic recommendations in conjunction with budget recommendations based on client strategy. Updating clients with cadenced deliverables
- Work in a collaborative environment, cross-functional setting and responsible for explaining calculations to those who are not number people
*Subject to change based on business requirements
Qualifications
Must have:
- 5+ years of experience in CPG data analytics, which could include Shopper Insights, Category Management, RGM, Trade, or Sales support roles
- Deep understanding of CPG industry and FDMC retailers
- Experience analyzing Retail Media
- Experience with pulling, extracting, and analyzing syndicated POS data (Circana/IRI, Nielsen)
- Expert in Excel and PowerPoint, including regular use of pivot tables and formulas (vlookup, if/then, sumif, etc.)
- Strong analytical and critical thinking skills
- Excellent presentation skills
- Ability to analyze and interpret large quantities of data from multiple sources and summarize into key insights /learnings
- A passion for storytelling based on data
Not required, but nice to have:
- Traditional Strategic Planning experience
- Panel Data knowledge
- Excel tool building experience
- Experience with BI tools
- Previous work in an agency setting
Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.
AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home a day or two a week is beneficial. We look forward to hearing from you!
* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.