Job Details
About The Lobby...
The Lobby (fromthelobby.com) is a marketplace for brands and influencers to discover and collaborate with each other. We've built a passionate community of thousands of influencers and enabled many of the most successful influencer programs for top brands like Magic Spoon, Jolie and Madewell.
About the Opportunity...
We are looking to bring on a highly analytical and strategic leader to head up the influencer side of our marketplace and own influencer growth and success soup to nuts.
This position offers a unique opportunity for a candidate who is excited to run an entire part of the business and capable of tackling challenging problems. Accordingly, we are looking for someone who is obsessive about impact, can move effortlessly between the creative and the analytical and is just as good at strategy as they are at rolling up their sleeves and getting things done.
What you'll do...
Complete own, oversee and manage the day to day of our influencer sourcing pipeline
- oversee contractor work on a day to day basis to ensure quality and efficiency
- monitoring and analyze sourcing funnel weekly to identify problems and opportunities
- continually come up with ideas to improve funnel conversion to drive more sign ups and decrease cost of acquiring an influencer
- Reengagement initiative to get previous contacted leads to sign up
Ensure we are growing our influencer community to meet the needs of our brand community
- Oversee the development and weekly growth of 100s of curated creator lists/segments
- Develop custom segments for new categories of brands we onboard
Build out the strategy to keep influencers engaged and active on the platform
- Build out merchandising strategy and oversee the day to day process
- Build out influencer email marketing strategy and oversee the day to day
- Develop initiatives to reward, feature, incentivize influencers
- Develop initiatives to drive sense of influencer community on The Lobby
Manage a growing team of contractors and FTEs
- Sourcing contractors
- Merchandiser
- Community & social manager (later this year)
Work cross functionally with other leads on strategic projects including
- Referral strategy: Getting influencers to bring brands onto the platform and brands to bring influencers
- Product development: Analyzing creator activity and suggesting product features to drive growth and engagement of our influencer community
What we're looking for...
We re looking for a candidate that has 5-7 years of experience, ideally in a quantitative role. Experience at a fast-growing startup strongly preferred. Besides that, we re looking for someone who is:
- A ruthless analyst: You are obsessed with the numbers, seek data to validate hypothesis and are always the first to run a back of the envelope
- A social media nerd: You are fascinated by influencers and social and you pay close attention to what s happening (trending conversations, content and community) on TikTok, Instagram and YouTube
- A hustler at heart: You love a good challenge, are quick on your feet and always manage to figure out a solution regardless of what comes up
- A quick and driven executor: you know how to move quickly, prioritize well and plow through a todo list
- A confident, low ego leader: You can completely own the problem from the high level to the details, always willing to dig in and do what needs done
A bit more about us
The Lobby is a female-founded, venture-backed startup. We are a small team (just ~10 of us!) of people who are passionate about transforming the future of marketing by making influencer marketing as easy to scale as Google and Facebook ads.
The Lobby is backed by First Round Capital, Uncork Capital, SV Angel and other top e-commerce investors (including early investors in Pinterest, Refinery29, Cuyana and The RealReal).
Prior to COVID, the team worked in sunny San Francisco and enjoyed happy hours and strolls to our favorite sandwich shop in the city (always extra avocado). Since the pandemic, we've adapted to working remotely, though much of our team lives in the Bay Area and LA.