Job Details
Job Title: Director of Product Marketing Management, Live Cell Imaging
Manager: Chief Commercial Officer
Type of Position: Full-time
Location: Hybrid or remote. Requires regular visits to company headquarters in Beverly, Massachusetts if remote. Candidate location in the Greater Boston Area is a plus.
Compensation: Commensurate with experience, track record, education, and location; significant bonus opportunity; significant stock options; and excellent benefits.
Travel: This position requires travel of 25% or more for trade shows, customer visits, conferences, and company meetings.
Contact: ...@thrivebio.com
----------
Position Description:
Responsible for the development and execution of go-to-market plans for Thrive s instrument platforms, software and associated products. This is a strategic and tactical role that interacts collaboratively with engineering, software, R&D, and commercial teams to drive market adoption and innovation.
Responsibilities:
Products and Applications -- Build a strong understanding of the market, applications and customers in order to drive marketing plan execution and strategic direction.
- Detailed knowledge of Thrive s products, customer requirements, and value proposition(s).
- Conduct market research and analysis to identify current and future customer needs, market trends, and competitive landscape, and translate these insights into actionable marketing plans.
- Identify, prioritize, and develop roadmaps to address critical applications.
- Train commercial team in providing demonstrations and presentations for the targeted applications.
- Establish strong customer relationships, conduct analyses of market awareness, and cultivate key opinion leaders.
- Support customer collaborations and work with customers to develop application notes, white papers, and posters for peer review.
R&D and Commercial Teams Interface -- Establish strong relationships with the R&D and commercial teams.
- Assist the sales team to qualify prospects, communicate product benefits, launch new products.
- Provide field input to R&D for needed product enhancements and their prioritization.
Actively generate leads and refine prospect lists --
- Develop prospect lists from the company s CRM, industry sources, databases and other sources.
- Identify and train the commercial team on best methods for engaging with prospects.
- Monitor, enhance, and utilize Thrive s CRM to develop effective prospect lists and record needed information.
Develop and enhance collateral and content for brochures, website, webinars, blogs, conferences in coordination with the commercial team and R&D.
Requirements:
- 5+ years of product management and marketing experience in life science capital instruments.
- Strong experience and ability to effectively launch and build market share for new and recently introduced innovative life sciences instruments and related software.
- Strong ability to communicate persuasively verbally and in writing.
- Prior experience in direct sales of life sciences products (preferably with capital equipment) for 3+ years.
- Strong life sciences background in order to effectively understand competition, applications and effectively communicate product benefits.
- Self-starter who can work effectively in an early-stage, entrepreneurial company.
- Experience in cell biology, cell culture, microscopy, live cell imaging, and bioprocessing is a strong plus.
- Skilled in providing technical product demonstrations, video conferencing, and using CRMs, spreadsheets, PowerPoint, and Word.
About Thrive Bioscience:
Thrive Bioscience (thrivebio.com), located in the Greater Boston Area, manufactures and sells to researchers a family of products and extensive software that provide previously unavailable automated live cell imaging, analytics, and automation for basic research, drug discovery/development, and cell-based medicine. Thrive's customers, which are almost entirely from industry, are making breakthrough insights and solving problems that others could not.
Thrive s innovative instruments combine many fields, including image processing, analytics, microscopy, robotics to enable its customers to automatically capture and build databases of terabytes of high-resolution images and data. The principal markets are drug discovery, drug development, regenerative medicine, basic research, and infectious disease research.
Thrive's principal products are currently the CellAssist, a bench top instrument for imaging and analysis of live cells and the CellAssist 50, which combines the CellAssist with a 50-plate automated incubator. Thrive also promotes additional products related to live cell biology. The company was founded in 2014, has financial backing from leading industry veterans and investors, has a portfolio of 96 patent applications, of which 34 have been issued.
All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.