Job Details
Job Summary
The Ultrasound Marketing Manager leads North America marketing activities to support Ultrasound business development. This includes corporate marketing, partner/channel marketing, product marketing, and product management. The Human Ultrasound Marketing Manager will identify and develop opportunities for growth and brand awareness.
SUPERVISORY: None
Essential Functions
- Develop annual marketing plan and execute mid to long term strategy in collaboration with Ultrasound Global Marketing team, provide insights about US market trends, needs, and competitors. Define market positioning and create action plans to support business development targets.
- Establish clinical/scientific collaborations with Key Opinion Leaders and Key Accounts aimed to support the local marketing plan implementation through the conduction of clinical studies and to obtain feedback on product development.
- Contribute to all upstream and downstream activities for North America. Provide market inputs to road mapping process, business case development, and product definition for products and services.
- Create marketing communications, including branding, public relations, advertising, white papers, trade shows, seminars and events, collateral materials and website design in collaboration with Corporate function (Global Marketing and Communication).
- Support and train Sales and Clinical Applications teams, providing technical information, pricing and competitive information. Deliver professional presentations to Key Opinion Leaders, Key Accounts, and potential customers, and supporting Ultrasound products and clinical solutions.
- Manage the North America marketing activities plan and budget within the Global Marketing Plan and North America Budget.
- Act as the spokesperson for the company with press and analysts at industry events.
- Other duties as assigned.
Position Requisites
- Bachelor s degree preferred.
- 2-3 years experience in Marketing and Ultrasound.
- 4-5 years clinical experience.
- Knowledge of clinical applications at the user level.
- Excellent verbal communication and presentation skills.
- Proficient in windows-based word processing, database and presentation programs, as well as various forms of media training.