Job Details
Director Of Product Marketing
This Sage Group client has been at the forefront of innovation for nearly three decades, leading the industry with a broad range of award-winning, high-performance networking technologies for homes and businesses around the world. Every day, millions of people count on them to connect their digital lives at home, at work, and on the go. They are passionate about delivering superior connected experiences that make it faster, easier, and more secure to do what you need and love.
They are seeking an experienced and innovative Director of Product Marketing with a passion for consumer tech to join their Marketing team. In this role, you will work closely with the Product Development team to shape the strategic direction and positioning of their Connected Home Products and collaborate with cross-functional teams to develop effective GTM strategies that drive revenue for new product launches such as mesh systems, routers, mobile hotspots, and value-added services. This role requires a consumer-centric approach with a strong blend of product knowledge, marketing expertise, and leadership skills to effectively communicate the value proposition of our connected home solutions to target audiences.
About the role:
- in San Francisco Bay area
- compelling and differentiated product positioning and messaging that resonates with target customers for new products and services, supporting the overall product narrative and direction
- technical features into clear and impactful benefits for customers
- qualitative, quantitative and competitive research and leverage the analysis to inform product messaging, and positioning to drive growth, sharing insights and next steps with leadership
- buyer personas to ensure every business, design, and marketing decision resonates with target consumers
- product launches from planning through execution, ensuring successful product releases and driving measurable results
- GTM launch plans including training, presentations to regional sales, marketing and PR as needed
- consistency of messaging across all marketing channels and materials
- the successful execution of packaging design projects, from concept development through to final production
- closely with our cross-functional teams, external design agencies, and production partners to ensure that each packaging project is delivered on time, on brief, within budget, and to the highest quality standards
- the packaging production process and how to establish print requirements
- key performance metrics to evaluate the effectiveness of marketing and initiatives, and make data-driven recommendations for optimization
- leadership, mentorship and management for three members of the team, fostering a culture of innovation and excellence
Qualifications:
- degree in marketing, business, or a related field; MBA preferred
- years of experience in product marketing, with a proven track record of success in driving product growth and revenue
- understanding of B2C marketing, with experience in technology
- strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging
- communication and presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences
- leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority
- ability to thrive in a fast-paced, dynamic environment with competing priorities and tight deadlines
Duration: FT/Permanent
Location: Hybrid - 3 Days a week in San Jose, CA
Compensation: 200-230K with 30% bonus