Job Details
Must be able to work legally in the U.S and on TEKsystems W-2. No visa sponsorship and, no Corp-2-Corp candidates. Top Skills:1. Training expertise, with an emphasis on Adobe Experience Manager (AEM) and marketing technologies. Someone considered a "super user" of AEM, with experience documenting, organizing, and disseminating training materials using platforms such as Confluence and SharePoint, and delivering live training sessions for business units.2. Knowledge of current personalization and consumer journey best practices3. Proficiency in the Microsoft SuiteDescription:This team leads the audience-based marketing and personalization strategy for the enterprise. The team s primary focuses include driving alignment around a unified personalization vision, strategy, and tactical roadmap, leading or providing guidance on the testing strategy for new audience-based personalization capabilities, and steering test-and-learn efforts to optimize consumer engagement with personalized content across digital channels. The Adoption Delivery Specialist will support the training of business units that are adopting new personalization capabilities such as Adobe Experience Manager (AEM), Kitewheel journey orchestration, recommendation modules using predictive models and machine learning, and new marketing data standardization technologies such as Claravine. The Adoption Delivery Specialist will document, organize, and disseminate training materials using platforms such as Confluence and SharePoint, and deliver live training sessions for business units. This individual will also provide ad hoc, hands-on guidance to help marketing teams become comfortable using these new technologies. Key responsibilities include: Work with technology and business teams to understand and document deployments of these capabilities along with key processes and guardrails. Create user-friendly training materials and design interactive sessions to educate marketing teams on how to use the tools. Conduct tailored training programs in Adobe Experience Manager (AEM) so marketers can self-author emails as experience fragments. Instruct marketers on the organization of value libraries that are fundamental to personalization using artificial intelligence and create and deliver training on processes for creating new assets in the value library using content fragments in AEM. Conduct training sessions on journey orchestration authoring using Kitewheel and managing marketing tracking codes using Claravine, ensuring business units have a comprehensive understanding of these tools to begin independent use and authoring. Coordinate training schedule with Personalization and other Audience Management leads based upon the ongoing implementation and evaluation of strategic roadmaps. Oversee training intake form to triage requests and questions related to personalization capabilities. Collect and organize original or third-party training materials and FAQs on platforms such as Confluence and SharePoint for business units to access and distribute those resources via channels including Teams and Outlook. Evaluate training effectiveness through feedback mechanisms and performance metrics, making adjustments as necessary to optimize learning outcomes.Experience Level:Expert LevelAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.Job SummaryJob number: JP-004406729Date posted : 2024-04-03Profession: OtherEmployment type: Contract