Job Details
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Vice President of Retail Marketing - Simon Mall Marketing Locations in Orlando, FL by Bluegreen Vacations **Location:**
**Experience:**
Not Specified **Job Description**
Its not only in our 65+ resorts across the U.S. and Caribbean, or even our 210,000+ owners and their guests. It is our associates- the people who work here and create remarkable vacation experiences for our owners and guests- who we value the most. Its why we do everything we can to support their success and growth.
Bluegreen Vacations is one of the nation's leading vacation and leisure companies. We are the official Vacation Ownership provider for Bass Pro Shops, Cabelas, Simon Malls, Choice Hotels and Nascar.
The Vice President of Retail Marketing - Simon Malls will develop and implement strategic marketing and partnership plans to support the organization in delivering a consistent, successful business model that will drive profitability and sustainable growth.
The VP of Retail Marketing - Simon will report to the SVP of Retail Marketing and is ideal for an individual with strong experience in the marketing field, strategic partnerships, business development and thorough understanding of the Timeshare/Vacation Ownership Industry.
The VP of Retail Marketing - Simon Malls will be responsible for building and maintaining strong relationships with each Retail Marketing Leader as well as Simon Mall Leadership. They will be the conduit between the Simon Mall Leadership Team and each Bluegreen Vacations Leadership Team. They will be responsible for refining the process of marketing activities and innovating to achieve excellence in our Simon Mall locations.
Critical to successful execution, this role interacts with many departments across the organization including National Sales & Marketing, Customer Service, Creative, IT, Digital, Training, Legal and Direct Marketing, which requires a detailed and organized individual who can lead and manage projects in a complex and evolving environment.
**This job will be based in Orlando, FL.**
Specific Duties, Activities and Responsibilities
* Provide remarkable and memorable customer care when interacting with customers; role model ideal behaviors to ensure indirect reports maintain the same standard.
* Identity new avenues to increase sales and improve results in the Simon Mall Model.
* Monitor and manage the financial performance of the Simon Mall Program.
* Identify, recommend, and develop strategies in conjunction with key stakeholders to continuously improve performance within each Simon Mall location, tour conversion, and new owner conversion.
* Display innovation through inspiring, creating and improving processes and products.
* Ensure effective communication with your peers and partners.
* Collaborate with various teams both internal and external to ensure the wider business objectives are met, including brand awareness and reputation, new owner growth and customer satisfaction.
* Work closely with each Regional Marketing Team to provide direction, training, and support to achieve region goals.
* Work collaboratively with peers to achieve cohesion between departments and partners with high standard of communication.
* Direct sales forecasting responsibilities: review and analyze weekly production reports to identify trends, strengths and opportunities on a weekly, monthly, and quarterly basis; draw conclusions based on the data, formulate, and implement action plans.
* Identify avenues to improve brand awareness and expand reach for Bluegreen Vacations.
* Suggest ways to improve brand oversight in operations.
* Audit and ensure stores within the Simon Model use corporate approved collateral, scripting, and sales presentation materials.
* Champion and uphold brand standards and dress and appearance guidelines in all locations.
Requirements
* Bachelors Degree or Equivalent experience required.
* 10 years progressive of sales and marketing experience with a minimum of 3-5 years Director level management experience.
* Experience managing multiple remote associates preferred.
* Knowledge and understanding of the timeshare industry, OPC marketing or telemarketing sales strongly preferred.
* Adept at using technology; working knowledge of MS Office Suite.
* Proven leadership track record in guiding direct and indirect reports towards desired outcomes, setting high performance standards and delivering quality service.
* Exceptional written and verbal communication skills, presentation, and public speaking skills.
* Visionary leadership style.
* Strong analytical, diagnostic, and problem-solving skills.
* Excellent organizational and strategic planning skills.
* Proven relationship building and consultative strengths; establish and maintain customer relationships and build trust and respect by consistently meeting and exceeding expectations.
* Experience managing multiple projects, issues, and deadlines.
* Experience effectively coaching others through complex, difficult and emotional issues.
* Experience developing and sustaining relationships across multiple levels of the Company.
* Highly collaborative, innovative, and creative in approaching and accomplishing all work.
Bluegreen Vacations offers a range of health and wellness benefits to associates who work 30 or more hours per week to support you throughout your career with us. Our benefits include:
* Medical
* Dental
* Vision
* HSA, FSA
* Life and accident coverage
* Disability
* Wellness program
* Employee Assistance Program
* Paid time off within the first year of employment
* Parental leave
EOE Statement
Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW
COVID Safety Statement
At Bluegreen Vacations, the health, safety and wellbeing of our associates, owners and guests are a top priority. In order to comply with state and local COVID-19 mandates, and in alignment with the most recent CDC guidelines, we have implemented various safety protocols within our operations, such as wearing masks and conducting temperature checks and health screenings for our associates. We promote fresh air and good hygiene, take great care to properly clean and sanitize our facilities, and offer associate benefits such as paid vacation and sick time, and paid time off to get your COVID-19 vaccine. We are all in this together!
**Other details**
* Job Family : Sales, Marketing & Product Management Leadership
* Job Function : None
* Pay Type : Salary