Product Marketing Specialist


Job Details

Welcome to Western & Southern Financial Group Our focus on creating value for our customers through everything we do is foundational to who we are. We provide meaningful and challenging work for our associates, a key facet of our incredible culture that helps make Western & Southern a career destination.


More than 135 years of operating history;

  • Born as a modest, door-to-door life insurance business and built to last forever
  • Ranked 314 on Fortune 500
  • Award winning Talent Development Team
  • Top 10 for Top Spouse Employer and Military Friendly Employer in 2023
  • We consider Cincinnati the best place to live, work and celebrate life that is why we are committed to doing good for our community


Our Culture

We are building our company to thrive and provide value to our customers, business partners and associates over the long term. To accomplish this, we look for professionals who embody our culture of integrity, top-notch performance, collaboration and teamwork. We are committed to hiring and developing associates who are driven to excel, have a strong work ethic and use astute, fact-based and ethical judgment in decision-making.


A Day in the Life

The Product Marketing Specialist is an important member of the Product Marketing function providing support for product development, implementation, enhancement and maintenance for all product lines distributed by W&S Agency Group. This position is responsible for coordinating the development and approval of all policy forms and collateral product materials, as well as providing all introductory materials content and developing product education and training content for the distribution channels. Skill sets served include but are not limited to; demonstrated thorough knowledge of life, annuity, health, disability and long-term care products as well as proven project management skills, particularly in the areas of workflow design and process improvement.

Duties and Responsibilities

  • Jointly coordinates new product launches and product enhancements with various shared service areas and Marketing to ensure effective product introductions. Assists Marketing in the idea generation and planning of product-specific sales and marketing materials.
  • Acts as primary liaison between Marketing and Sales in the development of product materials that support and promote Western & Southern Life. Responsible for the review of product-related marketing literature, correspondence and web content.
  • Product Training and Sales Support Interacts with internal and external sales staff, communicating product information, providing technical sales support and capturing product feedback. Assists with development of W&S Agency producer training programs designed to improve understanding and adoption of programs and tools.


Desired Competencies and Skills:

  • Demonstrated thorough knowledge of life, annuity, health, disability and long-term care products.
  • Demonstrated excellent verbal and written communication skills with proven ability to convey information to internal and external customers in a clear, focused and concise manner while following proper rules of punctuation, diction and style. Ability to prepare correspondence, reports and forms using a prescribed format.
  • Proven project management skills, particularly in the areas of workflow design and process improvement.
  • Demonstrated decision-making skills including researching, analyzing and recommending the best alternative for business situations.
  • Bachelor s Degree


To view the full job description please visit


If you don t meet the hiring criteria for this role, we still encourage you to apply as you may be able to be considered for similar roles.

Premier Benefits to Support YOU

  • Comprehensive benefits including medical, dental, vision, prescription, pet insurance, life insurance, disability, Fertility, maternity/caregiver & parental leave, and more!
  • Retirement solution with our 401(k) savings AND pension plan!
  • Paid time off that increases with tenure.
  • Tuition Reimbursement
  • Subsidized affordable parking
  • On-Site Cafeteria and fitness center (including sports leagues)
  • On-Site Registered Nurse
  • Career Coaching/Mentoring
  • Individualized development plans and career pathing


Learn more about who we are visit; www.westernsouthern.com/careers/home-office-careers.

Western & Southern Financial Group is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.





 The Western and Southern Life Insurance Company

 05/17/2024

 Cincinnati,OH