Job Details
Brooklyn, NY/Remote
The Company:
Heatonist is on a mission to make food more exciting and delicious one plate at a time! Heatonist launched in 2013 as a pushcart in Brooklyn, and since then we ve grown to become the #1 hot sauce site online and have two retail stores in NYC. In 2016 we partnered with First We Feast to be the exclusive creator of hot sauces for Hot Ones, the #1 ranked Interview Show on YouTube. With host Sean Evans, Hot Ones is raking in awards (including two Emmy nominations!) with 2B lifetime views, 13M subscribers, and an insane social media following.
With the ongoing success and demand of these sauces online, the time was right to launch our products onto retail shelves. Our unique flavor profiles excite customers and set us apart from the competition. We pride ourselves on our use of premium, natural, inventive ingredients, and don t use any preservatives, fillers, or gums. We want people to think about our products the way they think about the rest of their meal, because as we like to say, hot sauce is food that goes on food.
The Opportunity:
The Marketing Analyst, Insights & Activation is responsible for uncovering and implementing insights related to our consumers, brands, and commercial activities. This person will help plan, activate, and do post analysis on various commercial initiatives for Heatonist and its brands. This person should be knowledgeable about the consumer, competition, and the unique positioning of their portfolio of brands across the retail and digital ecosystem to effectively design and execute commercial strategies. This person also should be knowledgeable about execution across various marketing channels, including digital media, PR, social, shopper, email/SMS, and promotion.
Job Description:
The essential functions include, but are not limited to the following:
- Own research approach for Heatonist and its brands, recommending what level of decisions can be made on judgment and existing data versus those that require additional consumer input
- Understand Heatonist consumer and equity profiles and determine how to activate against them: innovation, media, marketing strategies, etc.
- Determine key success criteria for commercial activities and evaluate activities post execution to determine learnings and future actions
- Update comprehensive marketing calendar that includes social, all retail activations, CRM, partner activations, etc.
- Collaborate with DTC and sales leads on promotions and analysis
- Collaborate with creative director and agency on analyzing and documenting best practices
- Assist marketing manager on designing and executing key marketing activities, including media, PR, social, shopper, email/SMS, and promotion
- Build and collaborate with a cohesive team of internal resources and liaise with external stakeholders to effectively maximize channel performance
- Identify new areas of opportunities beyond current organizational thinking
- Perform other work-related duties as assigned
Minimum Qualifications (Knowledge, Skills, and Abilities)
- Bachelor s Degree is required (preferably in Marketing, Analytics, or a related field)
- 2+ years of experience and proven depth of knowledge in insights and analytics
- Experience in syndicated data (spins), business analysis, and/or Shopify preferred
- Strong track record showing a bias for action and can-do attitude
- Strong analytical skills and data-driven thinking
- Strong business judgment and decision-making skills
- The ability to identify, prioritize and articulate the highest impact initiatives
- Superior organizational and multi-tasking abilities
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or listen. The employee frequently is required to use hands or fingers; handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
Benefits:
- Salary/Competitive
- Bonus/Based on company and personal performance
- 401k w/ Company match
- Health
- Medical
- Dental
- Vision
- Flexible spending account (FSA), Health spending account (HSA)
- Short-term disability
- Long-term disability (opt-in)
- Flexible work from home policy
- Paid Time Off
The HEATONIST Mission:
We want to be the leader in spicy food experiences by nurturing love in the hearts of our consumers, and acting in a way we can proud of, always.
HEATONIST s Core Values:
LOVE
We share our pleasure and great interest in what we do
PURPOSE
We consider our actions and what they will accomplish
INTEGRITY
We operate honestly and display high moral standards
TASTE
We bring to the world things of good quality and high value