Job Details
Our client, a leader in the power sports industry, is seeking an experienced E-Mail Marketing Specialist- Developer for a 6+ + month contract assignment in Plymouth, MN. This role is hybrid with 3-4 days onsite a week.
As an integral member of the marketing team, you will be responsible for planning, executing, and analyzing email marketing campaigns that drive engagement, generate leads, nurture customer relationships, and drive Ecommerce sales. Your expertise in project management will ensure that campaigns are delivered on time, while your design skills will contribute to creating visually appealing and engaging email content, in line with brand standards. In addition, the developer aspect of the role will be responsible for production, proofing, testing, and troubleshooting dynamic content HTML-based emails to ensure seamless execution.
This candidate should be passionate about power sports, its customers, and the supporting lifestyle. You thrive in a fast-paced, innovative environment and have a strong work ethic.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Build and execute HTML emails for single send campaigns and automated programs.
Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration.
Execute emails by intake of creative brief and turning it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (some copywriting required).
Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.
Segment subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals.
Utilize (and have proficiency in) best practice email design software, such as Adobe Creative Suite (Photoshop, Xd, Illustrator). Ability to resize images, create animated gifs, design within artboards, etc.
Self-manage timelines and deliverables based on agreed-upon priorities
Consistently follow standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative / content versioning for different audiences).
Integrate 1:1 personalization and data-driven dynamic content for segmented audiences, as needed
MINIMUM QUALIFICATIONS:
4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience.
Experience with Project Management software like Jira.
Strong understanding of email marketing principles, including email design, copywriting, and segmentation.
Strong organizational and time management skills, ability to work independently and as part of multiple teams.
Excellent written and verbal communication and interpersonal skills.
Proven track record of success in developing and executing email marketing campaigns that drive results.
Demonstrated ability to think critically and strategically for a variety of use cases.
2+ years of experience:
Developing responsive, table-based HTML emails, without the assistance of drag-and-drop editors.
Using enterprise-level email service providers (ESPs) or marketing automation platforms (MAPs) such as, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, etc.
Experience with personalization and data-driven dynamic content, particularly showing unique content to different audiences, with ESP templating languages, e.g. Liquid, AMPscript, Handlebars, etc.
2+ years of experience in Salesforce Marketing Cloud (formerly ExactTarget) including AMPscript personalization and dynamic content.
PREFERRED QUALIFICATIONS:
Certified in any areas of Salesforce Marketing Cloud.
Experience with automated email campaigns and/or transactional emails.
Experience with SQL queries, particularly in SFMC Automation Studio.
Experience with multichannel marketing automation (SMS, paid media, etc.).
Automated program setup, including triggers, entry/exit paths, decision points, and testing.
Pay Rate- $49.41- $51.41/hour