Job Details
Are you ready to showcase your creativity and strategic skills as a Marketing Manager at Granite Edvance in Concord, NH? In this newly created role, you'll have the opportunity to develop innovative marketing campaigns that align with our core values of Service Excellence, Community, Integrity, and Opportunity.
WHO ARE WE? AN INTRODUCTION
Granite Edvance (formerly the New Hampshire Higher Education Assistance Foundation, or the NHHEAF Network) helps New Hampshire students plan for their future - whether they are looking to continue their education, pursue the trades, or enter the workforce - by providing free counseling and resources, scholarships, and private student loans. This year, we will award $500,000 in scholarships to NH college students! We are an organization that values our employees and serves our communities. If this sounds like the kind of organization you'd like to work with, we'd love to meet you!
WHAT DOES A MARKETING MANAGER DO?
As our full time Marketing Manager, you will be at the forefront of planning and executing dynamic marketing campaigns that align with our mission, working collaboratively with the Communications team, internal stakeholders, and external partners. You'll dive into the world of marketing analytics as you manage reporting and analysis, providing valuable insights to enhance our strategic efforts, and take the reins as the primary administrator of our website, utilizing key technologies to support and lead critical functions within our Communications team.
Embrace the opportunity to make a meaningful impact through innovative marketing strategies and cutting-edge practices in this exciting position!
REQUIREMENTS FOR SUCCESS IN THIS ROLE
To thrive in this position, you'll need a diverse skill set honed for success in the nonprofit-social services sector. Your expertise in developing and executing digital campaign strategies, particularly in Paid Search, Paid Social, Email Marketing, and SEO, will be invaluable. Proficiency in CRM platforms, direct mail, and WordPress is highly beneficial, and if you have familiarity with college admissions and financial aid processes, as well as experience in education or financial services, you're already a step ahead!
Knowledge of social media platforms and the ability to optimize content for maximum engagement are essential. Join us and showcase your marketing talents in a fulfilling and impactful environment.
Knowledge and skills required for the position are:
- Experience in marketing, including developing and executing digital campaign strategies; particularly in Paid Search, Paid Social, Email Marketing, and SEO.
- Experience working with CRM platforms and software.
- Experience in direct mail and working knowledge of WordPress is preferred.
- Familiarity with college admissions, financial aid, and other issues related to higher education and college access preferred. Experience in education financial services, or not-for-profit community outreach a plus.
- Comprehensive understanding of common social media platforms and how to optimize pages and content for maximum engagement.
CONNECT WITH OUR TEAM TODAY!Take the next step in your marketing career with us at Granite Edvance! As an employee, you'll enjoy a great compensation and benefits package including Medical, Dental, Vision, 403(b) with company match, Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, including Holiday and Volunteer Time, Tuition Reimbursement, Student Loan Repayment Assistance, and Professional Development.
If you believe that this position matches your requirements, apply today!
OUR VALUESIn alignment with its core values, Granite Edvance is committed to equal opportunity in all aspects of employment. We do not discriminate on the basis of any protected characteristic, including race, ethnicity, national origin or ancestry, religion, sex (including pregnancy, childbirth or related medical conditions), gender, gender identity, gender expression or sexual orientation, marital or family care status, age, disability, status as a protected veteran, or any other characteristic protected by law.
Granite Edvance is committed to creating a diverse workforce and inclusive work environment, where each member of the team feels a sense of belonging and is able to bring their authentic selves to work each day. Diversity driven job seekers are welcomed and strongly encouraged to apply.
We are committed to fair and equitable pay and pay practices. Actual pay rates may vary and will be based upon multiple factors including but not limited to a candidate's experience, training or education, as well as upon business need.