Job Details
HOW YOU'LL FIT
You will showcase Carvertise s products and values by driving brand awareness through memorable in-person trade show interactions with prospective business customers. Your s will be the smiling face that future clients equate with Carvertise: first impressions must be both favorable and lasting! You will act as a liaison between prospects and Account Execs, familiarizing leads with insights, our value proposition and products offered. Your interactions, follow-up, and intel will set the sales team up to work their selling magic. This role can serve as a launching pad into selling. Plus, you get to champion Carvertise values each and every day, while seeing the country, too!
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Travels to trade shows to present and pitch Carvertise s products to attendees, booth visitors, and scheduled prospects, in an effort to generate booked meetings; works the trade show booth repping the brand.
- Assists with all facets of trade show coordination (pre, during & post).
- Works with Marketing Coordinator and various vendors to arrange logistics, collateral requirements, lodging, equipment rental, and set-up and dismantling of the exhibit.
- Coordinates the organization, packing and routing of exhibits and materials needed.
- Manages onsite booth setup / breakdown, and coordinates logistics as needed.
- Conducts preliminary research to plan, suggest and coordinate field marketing activities and campaigns across industries.
- Coordinates social media activity surrounding field marketing campaigns / trade show activity.
- Documents and shares lead / client intel with relevant members of the sales team.
- Supports the maintenance of CRM and various internal documents, including trade show budget tracker, trade show leads tracker, pre- and post- conference reports.
- Partners with marketing to coordinate trade show campaign strategy, collateral, swag, KPIs and sales team engagement.
- Travels frequently for extended periods to actively manage/represent the company at various conferences, trade shows, venues, or other industry / company events.
- Ensures all field marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
- Develops robust knowledge of all product and service offerings.
- Monitors industry trends and competitor activities; networks with industry peers.
- Tracks, documents and monitors spending to budget in a thorough manner.
- Performs other projects and duties as requested, assigned and/or needed.
EDUCATION and/or EXPERIENCE
Associate s degree in marketing or communications preferred; however, folks taking unconventional paths to learning may also be considered! Minimum 1 year of sales, marketing or trade show rep or similar experience preferred; prior experience B2B client facing is a plus.
SKILLS, ABILITIES OR QUALIFICATIONS
- Able to travel up to 50% of the time.
- Excellent presentation skills; shows up poised yet welcoming professional yet personable.
- Exceptional verbal and written communication skills to influence interest across mediums and audiences.
- Highly proactive, organized and results-oriented with a strong attention to detail.
- Self-directed, dependable and reliable; does not require supervision; can be trusted to make sound decisions when confronted with challenges.
- Champions Carvertise values; does the right thing when no one is looking.
- Detail oriented to maintain appropriate documentation and notes concerning prospect touches.
- Exceptional presenter and communicator including speaking, writing, and active listening; top notch presentation/public speaking skills; reputable.
- Ability to work, gel and relationship build with others to be an effective leader, partner or
- peer, whether directly or indirectly, internally or externally.
PHYSICAL DEMANDS
- Able to sit for prolonged periods sitting at a desk and working on a computer or other device required.
- Able to navigate/ambulate routine and unfamiliar work environments to include own office, client sites, trade show floors for extended periods of time.
- Able to travel via car, plane to attend remote events.
- Able to lift 25+ pounds to prep, set-up, and break-down trade show booths.
CARVERTISE IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER!