Job Details
This position is responsible for strategic planning, team management, campaign optimization, and achieving advertising objectives through Demand Side Platforms (DSP) as well as certain Social Media Platforms.
Primary Duties and Responsibilities includes but not limited to:
- Develop strategic advertising plans using DSPs to align with business objectives and marketing goals
- Oversee end-to-end campaign management, including setup, optimization, and performance monitoring
- Manage DSP: uploading, unloading, targeting and tracking day to day Ad optimization
- Monitor DSP performance using other industry standard platforms like Appsflyer
- Gauge and monitor the daily, weekly, monthly, yearly success in ads and finding trends within those reports
- Lead and mentor a team, providing guidance, feedback, and training to enhance their skills and performance
- Generating Monthly, Quarterly, and yearly reports on campaign performance, providing actionable insights, and recommendations to stakeholders
- Collaborate with internal departments in addition to the Digital Gaming department to maintain and enhance the content website
- Strategize ad designs based on platform serving cadence
- Updating, correcting, overseeing, and developing design assets and brand guidelines for all DSP ads
- Implement A/B testing and multivariate experiments to optimize ad creative and other variables
- Maintain and respect confidentiality of marketing programs, guest information and databases
- Familiarity with machine learning concepts and applications within digital advertising
- Manage and optimize campaigns across various digital advertising channels (display, video, mobile, etc.)
Minimum Education and Qualifications:
- Bachelor s Degree, Marketing, Business, Communications, or a related field
- Five+ years in Casino Marketing and/ or Advertising Experience to include management experience in the day-to-day operations of advertising/ marketing or gaming/hospitality areas
- Two+ years experience with Google Ads and social media paid ads
- Extensive Digital Gaming and Digital Gaming App Marketing / Advertising Experience
- Experience working with Google Ads, Agility, and AdLib DSP Platforms
- Experience with Bitly, Smartly, and similar social platforms are a plus
- Adheres to all rules and regulations set forth by the Mohegan Digital and Corporate Compliance, Mohegan Tribal Fire Department, Public Safety, and the Mohegan Tribal Gaming Commission regarding all DSP ad placements
- Proficiency in HTML and other web technologies for ad creative customization
- Strong understanding of the digital advertising landscape, programmatic buying, ad exchanges, and real-time bidding (RTB)
- Proven experience in digital advertising/ marketing and campaign management, with a focus on DSP platforms
- Experience with website CMS building webpages for landing pages, home pages, etc.
- Experience with budgeting, filing, purchasing, expensing, and billing internally
- Exceptional communication skills to effectively interact with internal teams, vendors, and clients.
- Competencies: Incumbent will master the following competencies while in this position:
- Ability to work independently and within teams.
- A track record of performance meeting targets and objectives
- Self-directed, goal-oriented, and flexible, enjoy working in a fast-paced and at times challenging environment.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Leadership and team management skills, with experience in leading and developing a team of advertising professionals.
- Ability to manage multiple projects simultaneously, meet deadlines, and adapt to a fast-paced work environment.
- Experience in managing and optimizing campaigns across various digital advertising channels (display, video, mobile, search, etc.).
- Familiarity with machine learning concepts and applications within digital advertising.
- Proficiency in HTML, Low Coding, and other web technologies for ad creative customization.
Physical Demands and Work Environment:
- Fast paced office work environment
- Must be able to sit in front of a computer screen for extended periods of time.
- Must be able to work various shifts and flexible hours with occasional travel required.
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with this job. Mohegan reserves the right to make changes to the above job description whenever necessary.