Job Details
Job Title: Paid Search Specialist
Company Overview: Our client is a dynamic and innovative digital agency.
Position Overview: Our client is seeking a motivated and detail-oriented Paid Search Specialist to join their team. The successful candidate will be responsible for executing creative campaigns across various paid search platforms. While this role may not involve direct client interaction, it will play a crucial role in driving our company's digital marketing efforts forward.
Contract length: 3-6 months to start. If all goes well, our client would be open to converting full time. Fully remote. Would like someone in New England but not a must have.
Key Responsibilities:
- Develop and implement paid search strategies to optimize campaign performance and achieve business objectives.
- Conduct keyword research and analysis to identify relevant and high-performing search terms.
- Create compelling ad copy and headlines that resonate with target audiences.
- Manage and optimize campaigns on Google Ads and Microsoft Advertising platforms.
- Monitor campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Perform A/B testing to continuously improve ad performance and drive better results.
- Stay up-to-date with industry trends and best practices in paid search advertising.
Qualifications:
- Bachelor's degree in Marketing, Advertising, or related field preferred.
- 1-2 years of experience in paid search advertising, with a focus on Google Ads and Microsoft Advertising.
- Strong analytical skills and attention to detail.
- Proficiency in Google Analytics and/or other analytics platforms.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Additional Requirements:
- Familiarity with other digital marketing channels, such as display advertising and social media advertising, is a plus.
- Google Ads and Microsoft Advertising certifications are preferred but not required.