Job Details
ABOUT NELSON SCHMIDT INC.
We Deliver Customers. Nelson Schmidt Inc. is an independent full-service marketing agency located in downtown Milwaukee, Wisconsin. As one of the Top 200 Marketing Agencies of 2020 according to Chief Marketer, Nelson Schmidt serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit www.NelsonSchmidt.com.
JOB OVERVIEW
Nelson Schmidt is seeking an executive leader for its full-service media team. This individual has an analytical mind and desire for data to inform decisions and solve complex problems. They are a master of omni-channel media strategies that can fill the entire marketing funnel. They possess a strong digital prowess and keep pace with the transformation of channels and tools and their impact on audience behavior. They are an experienced manager who can lead a group of planners, buyers, activators and analysts to define, deliver and optimize modern media strategies. Lastly, they are a driver of collaboration and thought leadership both internally and externally.
Responsibilities:
- Provide thought leadership and inspired media thinking on all accounts. Specifically develop smart, innovative, audience-inspired paid media and activation strategies that achieve our clients' objectives.
- Continually bring new ideas to the table and drive the business forward. Cause clients and prospects to view us as a provider of innovative, paid media solutions by expanding and sharing knowledge of new technologies and business opportunities through industry research, industry events and vendor offerings.
- Be the digital expert on appropriate media delivery such as online publishers, programmatic, social, mobile apps, search and content driven strategies that feed marketing automation.
- Lead/develop and mentor a team. Define, supervise, coordinate, and integrate assigned media activities within overall client plans and along-side multi-disciplined agency teams.
- Foster knowledge sharing across the planning and buying disciplines to ensure collaborative and informed work.
- Oversee significant media budgets and demonstrate ROI to internal teams and clients.
- Manage the timely execution of all media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
- Work with account, creative, PR, content and production teams to define campaign and media strategies and appropriate KPIs.
- Track, analyze and report on all media metrics to optimize client programs and investment.
- Work with business development to bring innovative media solutions to prospective clients, in addition to building upon the business of current clients.
- Maintain a positive and productive relationship with all clients. Present to clients in a positive, confident and professional manner.
- Serve as a member of the agency leadership team, actively supporting, participating in and leading strategic agency initiatives for growth.
Requirements:
- Significant years of media experience with at least ten years inside a full-service agency environment with more than one media staff member.
- A four-year degree in marketing, advertising, communications or related field.
- Proven success developing large-scale media plans that achieved overall campaign objectives for high-profile brands and clients.
- Balanced experience with all forms of media and paid media channels including digital, print, broadcast, social, search, mobile, sponsorships, direct and promotional tactics.
- A track record of bringing new opportunities, technologies and emerging media to the business.
- An understanding of Marketing Automation platforms such as Marketo and the requirements to satisfy content marketing to drive lead nurturing and conversion.
- Experience leading and developing a team of media professionals.
- Strong presentation skills coupled with the confidence, professionalism and integrity necessary to represent the agency to its client(s).
- Strong written communications skills. Note: Providing nonproprietary plan samples will be part of the selection process.
- Experience and working knowledge of media research tools and resources (ex. ComScore, Google Analytics, etc.)
- A creative thinker with a passion for generating great ideas on behalf of our clients.
- An articulate, friendly, "whatever-it-takes" attitude, along with a strong work ethic.
COMPENSATION & BENEFITS:
Excellent salary and benefits including health, dental, life and disability insurance, 401(K) plans, paid vacation including Christmas to New Year's off. Free downtown parking. Free coffee and food at our agency-owned caf.
Flexible combination of in-office/remote work schedule.