Job Details
JOB SUMMARY
This individual will provide end-to-end reporting and analytics support as part of the Digital Analytics team to drive growth and efficiency from our digital media.
The ideal candidate should have a strong understanding of digital/web data analytics, especially paid media and ad platforms. The is role s responsibilities will have a strong focus on developing paid media measurement plans to drive insights-based decisions and optimization opportunities. The candidate will work hands-on with the various MarTech tools, leverage Google Analytics and our data warehouse, to uncover opportunities for growth and optimization. The candidate should stay informed on the changing ad-tech ecosystem. This role will work closely with the media team (Audience Activation) as well as audience strategy(Comm Strat), Brand Marketing and Creative Services.
The ideal candidate will have strong communication, relationship building and project management skills. The role will be hands on analyzing data to drive insights as well as compiling and presenting the findings to various levels of stakeholders from execution teams up to management.
KEY RESPONSIBILITES
- primary focus is proactively developing insights on paid media performance to drive growth and efficiency.
- the evolution of media measurement by developing KPIs reflective of true business impact.
- Test & Learn practice within digital media to drive deeper insights and optimizations.
- and enhance all dashboards related to paid media channels including Display, SEM, Affiliate, Paid Social, etc, with a focus on enabling self-service analytics and driving data democratization.
- implement and evolve advanced media measurement including holdout tests, multi-touch attribution and MMM.
- with Measurement Operations to ensure media tagging is comprehensive and accurate.
- as the main point of contact on all paid media related analytics requests.
- competitive analysis to identify industry trends and benchmark the company's performance in the paid media space.
- and maintain a budget allocation model to optimize media spending across various channels and campaigns.
- A/B testing and experimentation across paid media channels to continually refine and improve strategies.
- and maintain a repository of best practices for media measurement and reporting, ensuring standardization and consistency in methodologies.
- abreast of changes in data privacy regulations and ensure that data handling and analytics practices comply with relevant laws and regulations.
PREFERRED EXPERIENCE/SKILLS
- providing analytics support for digital paid media.
- knowledge ad tech platforms such as GMP, Meta, Pinterest, Affiliate platforms, etc.
- in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- expertise in data visualization and reporting tools (e.g., Looker Studio, Tableau, Power BI).
- in writing and understanding SQL queries to extract and analyze data from a data warehouse a strong plus.
- of statistical methodologies and application of methods within a digital marketing ecosystem
- working with MTA/MMM models and leveraging their outputs to drive media strategy.
- in testing/experimental concepts
- skills within Excel and PowerPoint
- analytical and critical thinking skills, with the ability to identify and solve complex problems, make sound decisions, and adapt to evolving business needs.
- verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams, stakeholders, and senior management. Strong presentation and negotiation skills are a plus.