Job Details
We are looking for a dynamic and experienced Growth Marketing Manager to lead our efforts in scaling our customer base and enhancing our brand presence in the education space, specifically amongst parents, students, and teachers. This exciting role will be one of the first hires on ClassUp's marketing team, and play a pivotal role in defining the growth function at ClassUp. This role requires a strategic thinker with a proven track record in driving user acquisition, engagement, and retention through data-driven marketing strategies.
Note: this is a fully remote position, with potential for in-person collaboration with the rest of the marketing team on a monthly/quarterly basis. Given this consideration, we are only considering candidates based in the San Francisco Bay Area.
Key Responsibilities:
- Develop and execute a comprehensive growth marketing strategy, focusing on acquiring and retaining users, increasing brand awareness, and driving revenue growth.
- Lead and manage performance marketing campaigns across various channels, including Meta, Google, TikTok, Pinterest, and LinkedIn.
- Optimize marketing funnels, user segmentation, and targeting strategies to enhance campaign effectiveness and ROI.
- Collaborate with cross-functional teams including product, sales, and content to ensure a cohesive growth strategy.
- Utilize data analytics and performance metrics to monitor campaign success, making data-driven decisions to refine and adjust strategies.
- Analyze market trends, consumer behaviors, and competitive landscape to identify opportunities for growth and expansion.
- Stay ahead of the curve on new marketing trends, tools, and technologies, particularly within the edtech sector.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 4+ years of experience in a growth marketing or digital marketing role, with a proven track record at an early-stage startup.
- Strong expertise in various marketing channels and strategies, including paid ads, email marketing, content marketing, and offline marketing.
- Excellent analytical skills with experience in data analysis tools and KPI tracking.
- Outstanding communication and interpersonal skills, with the ability to work effectively in a fast-paced, collaborative environment.
About ClassUp
Backed by top-tier investors like Hillhouse Capital, IDG Capital, and Tencent Investment, ClassUp is on a mission to enable equitable access to high-quality, cost-effective educational resources.
Our innovative edtech platform connects experienced teachers with K-12 students that are seeking academic support outside the classroom. ClassUp's AI-empowered learning plans are personalized for each student, so they may achieve their academic goals on their own schedule. Our proprietary classroom app provides a safe space for students and teachers to develop academic mentoring relationships. ClassUp's focus on 1-on-1 learning helps students fill in gaps in their academic curriculum, learn and progress at their own pace, build solid foundations for future learning, and even advance ahead of their school curriculum and/or access curricula not offered at their school.
Come join a leading edtech startup in our mission to level the academic playing field. We offer limitless opportunities to learn, grow, and make an impact, all while working towards a brighter future for students everywhere!
ClassUp is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.