Job Details
If you are passionate about handcrafted products (Etsy, Renegade, Pinterest), the Maker Movement, and supporting local and American small businesses, we are looking for you!
Makers Market is looking for an entrepreneurial and results-oriented superstar to join our team as Events & Marketing Manager. You will have a tremendous opportunity to make a major impact on the growth of our business! This is an excellent opportunity for a dynamic go-getter to help grow our national woman-owned small business while also supporting US makers, artists, tradespeople, and creatives! Join our mission to Rebuild the Legacy of American-Made by championing skilled, independent craftspeople across the country.
EVENT RESPONSIBILITIES
- Manage the successful execution of monthly outdoor artist markets across 5 sites in the CA Bay Area (Napa, Mill Valley, Walnut Creek, Santana Row, and Los Gatos)
- Review and curate maker applications for all CA Bay Area markets
- Conduct all communication with Makers for all CA Bay Area markets
- Ensure proper day-of execution of CA Bay Area outdoor market events including but not limited to: staffing, event mapping, maker communication, property team coordination
- Recruit and manage musician talent across all CA Bay Area markets
- Identify new sites and opportunities for CA Bay Area outdoor markets to grow revenue and stay competitive with other maker events
- Manage negotiations with property managers for both new and renewing outdoor market sites
- Partner with CA Bay Area store managers for store-level events (e.g. maker pop-ups, workshops, etc.)
- Manage marketing across multiple social media and other media channels for all events
- Take photography and video to use for event marketing.
- Coordinate event task execution with internal or external resources as needed
MARKETING RESPONSIBILITIES
- Manage master marketing calendar for all corporate, store-level, and event-level marketing campaigns and activations
- Plan and manage social media marketing strategy and execution
- Plan and manage long lead marketing initiatives and execution
- Plan and manage PR initiatives and execution
- Lead and oversee creation of marketing content for all channels
- Manage marketing relationship with store properties for both store and event marketing needs
- Manage all influencer marketing initiatives; recruit and foster relationships with influencers at both brand and local levels
- Ensure the integrity of the brand is being communicated and maintained in all outward facing content and touchpoints
- Coordinates marketing task execution with internal or external resources as needed
OUR IDEAL CANDIDATE
- Is a highly motivated self-starter who can change and adapt to new situations while staying focused on achieving growth and reaching high-level goals.
- Is comfortable wearing multiple hats and changing hats as necessary - a crucial trait for the employee of any small business!
- Enjoys a hybrid experience of home office work and on-site activation management.
- Enjoys moving between tasks and projects that are analytical, administrative, strategic, and creative.
- Has a flexible schedule that allows for managing outdoor artist markets on some Saturdays and occasional Sundays.
- Is a natural at creating and fostering relationships with partners, vendors, makers, media, and more!
- Can easily resolve incidents and conflicts that naturally occur in event execution and management.
- Has a degree in marketing or related field AND/OR has equivalent work experience.
- Has event planning and event execution experience.
- Has experience working in brick-and-mortar retail and/or D2C ecommerce in any capacity.
- Has experience managing brands in social media channels.
- Has reliable transportation and is able to travel to various store and market sites in the CA Bay Area as needed.
COMPENSATION AND BENEFITS
- $66,560 annual salary
- Bonus opportunities based on achieved goals
- Medical, dental, and vision insurance options available
- Paid PTO