Job Details
Description
Opportunity: eCommerce & Digital Marketing Manager
The Marketing Manager is responsible for the day-to-day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.
Responsibilities
Your Focus
Manage and drive overall digital marketing strategies including search engine optimization (SEO), email marketing, search engine marketing (SEM), and social media (social presence, reputation, social organic content, and paid advertising).
Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
Digital assets (photography, 3D tours, and video) and content management.
Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
Direct, support, deploy and measure monthly email marketing deployments.
Facilitate and align all hotel branding with current branding guidelines and initiatives.
Lead and assist in the project life cycle through requirements gathering, design, development, testing, and launch.
Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
Provide eCommerce and digital marketing communication, education, and training.
Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
Constantly update job knowledge by participating in educational opportunities (conferences, workshops, and industry events), reading professional publications, and maintaining a network of industry players.
Qualifications
Your Skills & Background
2 years of Internet Marketing or eCommerce experience in the hospitality/travel industry or related field.
Associate or Bachelor's Degree in Marketing, Hospitality, or Hospitality Marketing a plus.
Experience with Marriott, Hilton, and/or IHG marketing programs and systems is a plus.
Strong project management skills are required.
Strong understanding of traditional and online marketing tactics and strategies.