Job Details
BASIC PURPOSE: Responsible for driving and elevating spa offerings across all NCLH Brands. Primary focus of meeting revenue targets, ensuring seamless operation of spa facilities, orchestrating strategic marketing campaigns, and managing pre-cruise sales programs.
POSITION RESPONSIBILITIES:
Cultivate partnerships to enhance spa offerings, conceive and implement marketing strategies to promote spa services, and managing pre-cruise sales programs to significantly contribute to revenue generation before passengers embark on their journeys.
Execute product initiatives in collaboration with Vendor Operations, ensuring a harmonious blend of marketing efforts and operational functions to drive business success.
Oversee technology integration and review data analytics to optimize spa & fitness services, enhance guest experiences, and contribute to overall revenue growth.
Collaborate closely with cross-functional teams, particularly within Marketing, Hospitality, IT, and Vendor Operations, in order to drive revenue through targeted campaigns and initiatives. Leverage partnerships to craft compelling promotional materials and messaging that attract guests and drive revenue growth through pre-cruise sales initiatives.
Review and monitor data analytics and performance monitoring systems by vessel and brand. Assess the effectiveness of spa services, marketing strategies, and pre-cruise sales programs. Apply a data-driven approach that will provide insights to optimize operations, enhance guest experiences, and contribute to revenue growth.
Participate in vendor or Point of Sale (POS) System integrations in order to manage all pricing and products related to spa services in the POS system. Ensure accurate information that supports streamlined sales processes and effective revenue tracking.
Perform other job related duties as needed.
KNOWLEDGE AND EXPERIENCE:
EDUCATION: Bachelor's degree or certification in business, hospitality or marketing preferred but not required with relevant work history. A degree in Digital Marketing or Information Technology could also be relevant.
EXPERIENCE: Minimum 5 years of relevant experience in spa management or a related field is required. Proven track record in meeting revenue targets, executing successful marketing initiatives, and managing online sales programs. Some experience in working with IT for technology integration, vendor POS integrations, and reviewing and monitoring data analytics is also preferred.
KNOWLEDGE & SKILLS: Proven experience in spa management within the cruise or hospitality industry, demonstrating strong leadership and team management skills including in office and remote team members. Strong communication and interpersonal abilities; ability to foster partnerships and ensure a seamless collaboration between departments. In-depth knowledge of spa treatments, products, and industry trends is essential. Ability to carry out successful marketing initiatives, managing online sales programs, and creating and executing marketing campaigns. Proficient in project planning platforms. Demonstrable proficiency in Microsoft Office Suite with intermediate to advanced level skill in Excel and PowerPoint. Demonstrated ability to complete tasks on time and within budget. Innovative problem solver to help develop operations and make sound recommendations. Ability to transform both qualitative and quantitative data into actionable reports. Thorough understanding of how to implement all new procedures and be pro-active in monitoring all areas of quality control. Ability to travel for extensive periods to set-up systems, product launches and marketing initiatives for existing fleet and new builds, which includes training, marketing and brand compliance (travel approximately 20%). Comfortable using collaboration and CRM tools such as Smart Sheets, Slack and Salesforce.
To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.