Job Details
Digital Marketing Specialist - REMOTE
Department: Marketing
Reporting to: Digital Marketing Manager
Location: Remote Florida Required
Type: Entry/early Mid-Level (2-3 years experience required)
Position Summary:
This position will report to the SE Digital Marketing Manager on the Digital Marketing team, a part of the Trulieve Marketing department. Top-level duties include omni-channel marketing messaging deployments across email and text message marketing. CDP/CRM performance-based campaign management and reporting. Core duties include but are not limited to CDP Audience segmentation, developing buyer personas, customer journey implementation, geo-based store communications, product-based targeting, maintaining brand guidelines, and supporting in-market Marketing vendors.
Responsibilities:
- Weekly reporting of all marketing messaging and campaign performance.
- Execute daily branded messaging from our Customer Data Platform via email and text message marketing.
- Oversee and assist with CRM segmented messaging. Ensure we are building a targeted fence for our markets. Customers based on purchasing behaviors, demographics, and psychographics.
- This position will oversee tasks assigned to a team that assists with building email and text campaigns in the CRM
- Working with teams to build email/texts strategies for communication plans
- Creating copy for subject lines, preview messages, and text messages.
- Tracking campaigns to identify wins or gaps in strategy
- Implementing and executing automations and workflows in the CRM
- Work alongside our web content team to ensure our corporate websites (Content Management System), eCommerce, and promotional banners are accurately reflecting the Marketing promo calendar.
Skills and Qualifications:
- Bachelor s degree preferred: Marketing, Advertising, IT, or similar.
- Digital Marketing experience 2-3 years.
- Flexibility of hours nights and weekends.
- Technology proficiency preferred (CRM/ESP).
- Belief in relationship building and working as part of a team to achieve goals/results.
- Organized, responsible, and flexible in a fast-paced growth environment.
Work Schedule:
- 40 hours weekly with flexible hours depending on business needs.
- Must be available to work occasional evenings, weekends, and holidays.