Senior Paid Media Specialist

Job Details

Summary

We're seeking a Supervisor, Performance Strategy to join our Media team! We are looking for someone who has planned, executed, optimized, and reported on advanced paid media campaigns in a cross-channel capacity. This person will be responsible for the strategy and performance of paid media campaigns for clients at SCC. Additionally, you'll collaborate closely with our Account Directors to strengthen and grow our client partnerships with priority clients and contribute to new business.

Responsibilities:

• Develop multi-channel paid media plans in partnership with channel leads. This person is responsible for holistic cross-channel media strategy to ensure an integrated approach across paid social, programmatic, paid search, etc.
• Conduct media partner outreach, create RFPs, and manage vendor relationships to ensure the best outcomes for our clients
• Targeting and audience segmentation approach based on the quality and scale of addressable audiences
• Oversee billing processes and campaign execution by channel experts to ensure seamless delivery
• Provide guidance on measurement infrastructure, including conversion tracking, in partnership with our analytics and marketing technology team
• Oversee budget pacing according to client brief, objectives, and flighting recommendations
• Manage performance monitoring and reporting based on client goals, optimization objective, and secondary diagnostic metrics
• Conduct annual optimization based on statistically significant data
• Manage client relationships alongside Account Directors, ensuring client satisfaction and retention
• Promote a digital-first and data-driven mindset throughout the agency

Qualifications:

• Bachelor's Degree in a related field and 2-5 years of experience working in paid media with a heavy emphasis on digital channels paid social, programmatic, paid search experience are a must
• Exposure to traditional media channels such as Trade, Television, Radio, Print, and OOH is a plus!
• A deep understanding of performance marketing and multi-channel media planning
• Paid media experience at an advertising agency, media publisher, media vendor, or ad tech provider
• Strong familiarity with the digital environment and evolving trends, tools, and technology
• Expert understanding of the media planning and buying process including general advertising and direct marketing performance metrics, and a firm grasp of media research tools and how and when to use them most effectively
• Fluency with Excel (including pivot tables and vlookups)
• Experience with other data analysis or visualization tools such as Google Data Studio, SQL, Tableau, Power BI, etc. is a plus
• Passionate about media and team player

At SCC, we believe in taking care of our team, and that includes providing a range of benefits designed to enhance your life both personally and professionally. As an SCCer, you'll enjoy:

• Retirement Savings

  Partner with Fidelity to secure your future with our comprehensive plan offering pretax and ROTH contributions. Plus, benefit from SCC's Safe Harbor match program to boost your retirement savings.

  
  

• Comprehensive Health Coverage

  SCC subsidizes your health, dental, vision, and life insurance plans. Choose from a variety of plans to suit your needs!

  
  

• Tax-Advantaged Spending

  Pay for qualified expenses with pre-tax dollars through our FSA programs for Health Care, Dependent Care, and Commuter Reimbursement, putting more money back in your pocket.

  
  

• Voluntary Benefits

  Explore additional coverage with our voluntary benefit options, including Life Insurance, Critical Illness and Accident Insurance, and even Pet Insurance because we care about all members of your family.

  
  

• Flex Time Off

  Embrace our Flex Time Off policy that encourages you to take a break, unplug, and recharge, promoting a healthy work-life balance.

  
  

• Hybrid Work Environment

  Enjoy the best of both worlds with our flexible and friendly work environment. Our office is located in the vibrant West Loop with an open floor plan designed to amplify collaboration.

  
  

• Wellness Support

  Prioritize your well-being with an annual wellness credit designed to support your physical and mental health.

  
  

 Schafer Condon Carter (SCC)

 06/14/2024

 Chicago,IL