Job Details
Job Description
Nemours is seeking a Senior Marketing Writer to join our Nemours Children's Health team in Wilmington, DE, Jacksonville, FL or Orlando, FL.
Nemours Children's Health is seeking an experienced Senior Marketing and Promotional Writer to join our dynamic team. As a key member of our Marketing Communications team, you will be responsible for crafting compelling content across various mediums including print, digital, out-of-home, and video scripts. The ideal candidate will have a proven track record of producing high-quality content that drives engagement and conversion. This role requires creativity, strategic thinking, and a deep understanding of marketing principles.
Essential Functions
1. Develop engaging and persuasive content for print materials such as brochures, flyers, and advertisements.
2. Write compelling copy for digital platforms including websites, social media channels, email campaigns, and online advertisements.
3. Create impactful messaging for out-of-home advertising campaigns, including billboards, transit ads, and signage.
4. Craft scripts for video content including commercials, promotional videos, and brand storytelling pieces.
5. Collaborate with the marketing team to develop integrated campaigns that align with brand objectives and target audience demographics.
6. Conduct thorough research to understand market trends, competitor strategies, and consumer behavior insights to inform content development.
7. Ensure all content adheres to brand voice, style guidelines, and messaging consistency across all channels
8. Writing in a tone and style appropriate to brand and target audience (including healthcare professionals, consumers, recruitment and business development)
9. Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.
10. Stay up to date with industry trends, best practices, and emerging technologies in marketing and advertising.
Requirements
Bachelor Degree in journalism, business communications, marketing, healthcare, or similar field. (or equivalent experience).
5+ years of experience
About Us
As one of the nation's premier pediatric health care systems, we've made a promise to do whatever it takes to prevent and treat even the most disabling childhood conditions. It's a promise that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention.
Equity, diversity, and inclusion guide our growth and strategy. We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build a diverse and inclusive environment. All Nemours Associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.
Nemours aspires to have its workforce and providers reflect the rich diversity of the communities we serve. Candidates of diverse backgrounds, race and ethnicity, religion, age, gender, sexual orientation, and those committed to working with diverse populations and conversant in multicultural values are strongly encouraged to apply. Please click here to review Nemours Anti-Racism Statement (nemours.org).
To learn more about Nemours and our commitment to treat every child as if they were our own, visit us at www.nemours.org.