Job Details
Social Media & Digital Marketing Specialist
Introduction
This role will work directly under the guidance of the Director of Marketing, forming a cohesive unit dedicated to propelling Balani s marketing initiatives. As part of our marketing team, the initiatives listed below will be undertaken collaboratively, combining expertise and vision to amplify Balani s presence in the digital and luxury spaces. In addition, collaboration with sales and operations teams is essential to gather content, feedback, and ensure alignment across all departments, fostering a unified marketing approach.
Organic Social Media
Instagram, Facebook, YouTube, Pinterest, LinkedIn, Twitter
- Develop and manage a content calendar
- Produce engaging, brand-aligned content, collaborating with a graphic artist and utilizing design tools such as Canva or Adobe
- Actively engage with our audience by responding to comments, direct messages, and interacting with other profiles to build community and reinforce brand loyalty
- Monitor and report on content performance, leveraging insights to guide future content strategies
Paid Social Media
Instagram, Facebook, YouTube, Pinterest, LinkedIn
- Plan, schedule, and execute advertising campaigns
- Work alongside a graphic artist to create compelling advertisements using Canva or Adobe
- Manage, analyze, and report on ad performance, focusing on analytics and conversions to optimize campaign effectiveness and ROI
Email Marketing
Klayvio
- Develop and execute email marketing campaigns
- Design drip campaigns to nurture leads, engage, and re-engage clients
- Segment email lists for targeted marketing efforts
- Monitor and analyze campaign performance
Digital Marketing
Google Ads, Google Analytics, SEO
- Oversee Google Ads campaigns and monitor performance through Google Analytics
- Implement SEO strategies to enhance organic search visibility and content optimization
- Oversee and maintain Balani s website
- Oversee and maintain Google Business profiles
- Analyze overall digital marketing performance across all platforms
Details
- Salary: $55,000 - $65,000 annually
- Employment Type: Full-time
- Work Arrangement: Hybrid/Remote: This position allows for remote work flexibility, with the expectation that the candidate will visit our showroom office as necessary. These visits are essential for content gathering, collaboration with the sales team, and other tasks that benefit from in-person interaction. This arrangement provides a balance between remote efficiency and the need for occasional on-site presence to capture Balani s luxury experience and foster team collaboration.