Job Details
A full-service marketing agency located in Miramar, Florida is seeking an experienced Agency Account Manager to join our eclectic group of creative minds. This Agency Account Manager role requires a unique blend of leadership, strategic thinking, and industry knowledge to drive success in client relationships and project management. If you believe you meet the criteria and are interested in this opportunity, it would be advisable to contact the company for further details on the application process and to express your interest in the position.
Role Responsibilities:
Client Relations:
- Function as the primary point of contact for key clients.
- Review creative, marketing, and digital campaign performance with clients.
- Provide strategic recommendations and ensure client needs are met.
- Setup systems and process for client and agency communications, data recording, monthly meetings and KPI reviews
- Target to upsell at least 10-25% of clients current retainer/spending with the agency.
- Maintain client's satisfaction and conduct surveys and one-on-meeting for health check
Team Management:
- Lead the account management team.
- Monitor projects and ensure they meet client expectations and deadlines.
- Use cloud-based workflow tools to set deadlines and manage tasks.
- Liaison internally with other departments heads for delivery.
- Support AM team to liaison with other team members and department heads to maintain the company's job board.
Strategic Planning:
- Strategize at a senior level to enhance client services.
- Collaborate with the team to assess client needs and offer industry recommendations.
- Relay client needs to internal departments and offer insights and solutions.
- Create an internal system to raise flags, follow up on projects and close loops.
- Update client and internal team with industry knowledge to offer recommendations for current and upselling opportunities
Marketing Expertise:
- Explain marketing concepts (traditional and digital) to clients based on recommendations.
- Demonstrate a complete understanding of internet marketing concepts, including SEO, PPC, Display/Banner Advertising, Content Marketing, Social Media Marketing, and more.
- Prior experience with paid and organic digital/social campaigns is a plus. Should have working knowledge of, digital [paid, own, earn], production, postproduction, media placements, print advertising and campaign development.
- Understand high-level valuable information about client destinations such as:
New Flight schedules or new bound flight partners; Destination events that are of high importance and relevant to travel trends
- Having a solid understanding on destination trends that influence travel
Reporting and Coordination:
- Prepare, execute, and report marketing plans
- Coordinate marketing programs and report on their success
- Manage multiple projects effectively
- Custodian for clients SOW and KPI's
Qualifications:
- Minimum three years of management experience, preferably in an advertising agency
- Strong client relations skills with excellent oral and written communication
- Ability to speak to clients, review campaign performance, and explain strategic recommendations
- Agency experience is essential, and experience in Travel and Tourism in the Caribbean and Mexico is advantageous
- Proficiency in Microsoft Office Suite applications (Excel, Word, PowerPoint)
- Bachelor's degree or equivalent industry experience
- Multichannel experience
- Up to 15% travel may be required
Core Competencies & Character Attributes:
- Initiative: Highly motivated, tactical thinker who works well independently
- Proactive Attitude: Identifies areas of opportunity
- Adaptability: The ability to work within a fast-paced atmosphere
- Positive Attitude: Must be a collaborator with a collaborative spirit and a passion for success
- Creativity: Imagination and ability to solve difficult marketing objectives
- Dependability: Responds to requests for service and assistance
- Teamwork: Balances team and individual responsibilities
- Communication: Effectively communicates with internal departments
- Time Management: Can complete all job requirements in allotted time
- Work Ethic: Displays an organized and results-oriented approach, and motivation to perform without extensive direction
- Accuracy: Displays high quality of work and level of accuracy
- Resourceful: Exercise patience as needed and demonstrate effective problem-solving ability
- Accountability: Punctual, dependable, and takes ownership of actions
- Integrity: Trustworthy and ethical with relation to communication and business decisions
Supervision/Contacts:
- Directly reports to the President/CEO
Work Environment:
- Work is normally performed in a typical interior office environment that requires normal safety precautions such as typical office or administrative work.
Physical Demands:
- Job involves sitting most of the time; walking, lifting, bending, and standing may be minimally required to complete tasks.
Travel:
- Travel may be required occasionally
- Total travel time will be up to 15% of the time
Next Steps:
We are seeking a seasoned professional capable of delivering client services, collaborating closely with the digital and creative teams. If you meet the requirements and are looking for a new opportunity, the company offers a competitive compensation package and a centrally located workplace in the Miramar.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.