Job Details
If you are based in Dallas, love the food industry and are looking to revolutionize it, come join us in our new plant-based company.
Born from Sigma's "New Avenues for Growth" Incubator (Global Company with presence in 18 countries), we are spearheading a new movement in the food ecosystem, combining the best in plant-based technologies and consumer insights, to meet consumers where they are on their journey to a healthier life through a delicious experience.
Better Balance is the new plant-based global brand with the #1 best seller plant based hotdog in Spain. We combine decades in plant-based R&D and a tradition of being uniquely consumer focused to drive innovation in food. With access to Sigma's competencies and capabilities, we have been able to focus on consumer insights and the rapid development of the core value proposition of taste, texture, nutrition, and convenience.
Today, we are an independent wholly owned business unit of Sigma, made up of a dedicated multi-disciplinary team with an entrepreneurial culture. We have operations in the US, Spain, and Mexico, operating a network of B2C and B2B channels to deliver products across our three operational platforms of Plant-Based Meats, Dairy Alternatives, and Prepared Meals.
As a Retail Business Development Manager, your responsibilities will include:
- Develop comprehensive trade marketing plans that align with overall business objectives.
- Execute effective in-store and online promotional activities to drive product awareness and increase sales.
- Collaborate with cross-functional teams to create engaging point-of-sale materials and displays.
- Analyze market trends and consumer behavior to identify opportunities for strategic trade marketing initiatives.
- Lead shopper-centric marketing programs to enhance the overall consumer experience.
- Utilize consumer insights to tailor promotions and campaigns that resonate with target audiences.
- Collaborate with retailers to optimize merchandising opportunities and improve the shopper journey.
- Development and execution of commercial strategies to drive revenue growth.
- Continued engagement with Brokers, Distributors and Clients to increase sales.
- Client prospecting to increase revenue and POS - Involves Travel.
- Trade Shows attendance for client prospecting and lead development to drive revenue - Involves Travel.
- Distributor meeting and trade shows to ensure correct distribution and to expand leads and drive revenue - Involves Travel.
- Work closely with the marketing team to ensure alignment between marketing initiatives and sales objectives.
- Analyze market data and customer feedback to identify new commercial opportunities and areas for improvement.
- Manage pricing strategy and promotional strategy for Retail Channel.
- Manage Retail and Specialty channel accounts (directly or through Sigma Core Sales structure), including manages cross-dock service 3rd party for product delivery; manages relation with clients Replenishment Manager to process POs; manages any relation need to keep a healthy client Score Card.
- Gives up-to-date information relating to customer opportunities.
Travel expected to account for 30% of positions' time.