Job Details
Senior Digital Marketing Manager
Are you a highly motivated digital marketing extraordinaire passionate about earning real-world results from your marketing efforts? Do you excel in communications and possess killer persuasive writing skills? Is there a sales consultant side of you that you'd love to flex? If so, you might've just found your next home as our Senior Digital Marketing Manager!
Being a full-service digital marketing agency, this position allows you to work with many local small businesses instead of becoming bored with the single company. Bring your marketing superstar status to WebTek and drive digital marketing success for our clients that need your expertise.
In this role, you'll be a mastermind behind our digital marketing initiatives, playing a crucial role in generating leads and boosting engagement across all multiple channels. The ideal person will be our go-to for marketing strategy, finding solutions, upselling, and client conflict resolution. You'll wear many hats from crafting compelling content and integrating SEO best practices, to analyzing data and reporting on performance.
Responsibilities:
- Conduct keyword research and competitor analysis to form content strategy and ensure relevancy to target audiences.
- Outline and craft compelling content including blog posts, website copy and landing pages that capture attention, engage the audience, and rank highly in search engines.
- Implement on-page and off-page SEO best practices to improve website visibility and organic traffic.
- Develop and execute strategic digital marketing campaigns across multiple platforms (e.g., social media, email, search engine marketing, website optimization).
- Track, analyze, and monitor marketing performance using tools like Google Search Console and Google Analytics, making data-driven decisions to optimize future campaigns.
- Consult and communicate confidently with clients demonstrating the industry knowledge and expertise they desire.
- Stay up-to-date on the latest digital marketing trends and technologies, implementing innovative strategies to keep us ahead of the curve.
- Prepare reports and presentations, effectively communicating campaign successes and areas for improvement.
Qualifications:
- Proven ability to write clear, engaging, and compelling content
- Solid understanding of SEO principles and best practices including keyword research, content optimization, and technical SEO.
- Experience with analytics tools to track and analyze website traffic and campaign performance.
- Minimum 3 year of experience in a digital marketing role, preferably in an agency environment.
- Proven track record of developing and executing successful digital marketing campaigns.
- Excellent written and verbal communication skills with the ability to tailor messaging to different audiences.
- Creative and strategic thinker with a data-driven approach to problem-solving.
- Multitasking pro with the ability to manage multiple projects simultaneously.
- Highly organized and detail-oriented with a strong work ethic.
- Genuine enthusiasm and passion for all things digital.
- Leadership and management qualities
WebTek is a leading web design and digital marketing agency just outside of Lancaster, PA. With over 600 clients and 24 years of continuous operation, WebTek brings the stability and peace of mind you deserve.
You will continue to learn, grow, and find new challenges working along side a team of quality people while developing your career as a marketing professional in an Agency environment.
WebTek offer full-time employment, paid holidays, paid vacation, a 401(k) retirement plan along with company match and elective profit sharing. Enjoy each day with a fun, creative, like-minded team that's ready to welcome you and collaborate with you.
Please consider joining our expanding team by applying for the Senior Digital Marketing Manager position!