Job Details
About Not Beer
We created the worlds first zero carb zero alcohol zero taste beer. Its sparkling water in a 16oz tallboy can. Its Not Beer. It looks like a beer. It talks like a beer. But its just sparkling water. Its a healthy alternative to alcohol. And a fun and sustainable alternative to boring single-use plastic bottled water. We are well-capitalized, led by an experienced Food & Beverage entrepreneur and just launched in April 2024. Not Beer is based in Dallas, TX.
Digital Marketing Manager Overview
As the Digital Marketing Manager, you will play a pivotal role in driving the success of our brand. You will work on various marketing initiatives that drive brand awareness, velocities in store, and customer loyalty across digital and some traditional marketing channels. This position requires a strategic thinker who can wear multiple hats, take initiative, and come up with creative ideas. You will collaborate directly with the Founder and various contractors to execute integrated campaigns that resonate with our target audience and drive brand love across retail and social media.
Key Responsibilities
- Oversee social media strategy, content creation, and community engagement across all platforms, ensuring alignment with brand goals and marketing initiatives.
- Develop and execute influencer marketing strategies in geo-targeted areas to enhance brand visibility and drive sales near retail locations.
- Plan and manage paid digital marketing campaigns across platforms such as Amazon, Instacart, Google Ads, Meta (Facebook and Instagram), and TikTok to drive traffic, conversions, and sales.
- Manage the Not Beer Drinking Club, coordinating with college students to generate user-generated content and leveraging these relationships to amplify brand presence.
- Traditional marketing activities, including but not limited to events, point-of-purchase displays, shopper marketing, retail-specific campaigns, samplings and more.
- Provide excellent community management by addressing inquiries and resolving issues promptly, enhancing overall customer satisfaction and fostering a positive brand image.
- Ensure consistent brand messaging and positioning across all channels.
- Own the development of all marketing materials (retail collateral, website content, and promotional materials) to ensure they effectively communicate our unique value proposition and brand.
- Work closely with the design partners to ensure brand consistency across all touchpoints, including social media, email, marketing collateral and in-store activations.
Qualifications
- Top performer - you like to win and have a history of winning
- Problem solver you can teach yourself new things and tackle challenges head on.
- Entrepreneurial spirit youre not afraid to get your hands dirty and get things done.
- Hungry you are a passionate, hard worker with a desire to build.
- Creative thinker you have a passion for thinking outside of the box.
- Attention to detail - you check your work and think through things carefully (HINT: there is a test in this application!)
- Excellent verbal and written communication skills, with the ability to create compelling brand messaging and narratives.
- Strong organizational and multitasking skills, with the ability to prioritize tasks effectively.
- A positive attitude and a team-oriented approach.
- Knack for social media and content creation.
- 2-5 years of work experience
- CPG marketing experience is a nice to have, but not a must. Open to Finance (Investment Banking / PE), Consulting and other high-achieving positions.
- Passion for brand building and having fun.
What We Offer:
- A unique opportunity to be a founding team member at an exciting new company.
- The chance to make a significant impact in a fast-growing company.
- A supportive work environment that values innovation and personal growth.
- Competitive salary and excellent opportunities for career advancement. We are firm believers in meritocracy, so there is no limit to how high you can go with Not Beer.
HOW TO APPLY:
Send an email to ...@enjoynotbeer.com with your resume, the subject line "Marketing Manager Candidate - [Name]" and answer these two questions:
- Why do you want this job?
- Why are you a good fit for this job?