Job Details
We are seeking a Director, Brand Marketing, Energy, North America Jordan, to lead a team that seeks, bonds, serves & collaborates with the most relevant and authentic influencers and partners for the right moments against key category/brand/business priorities. The ideal candidate demonstrates cultural savvy and strategic thought leadership, with a keen knowledge of our target consumer and who is influencing this consumer. We are looking for someone who can suggest innovative, imaginative, and resourceful ways to solve problems, overcome obstacles and take Jordan Brand into new territory. In this role, you will be able to challenge outdated rules, the status quo, and traditional thinking to accelerate our distinction within the energy ecosystem. You will create multiplier maps, clear plans, and journeys for our influencers & partners, always putting the consumer at the center. This person is creative with budgets and always driven to deliver the highest quality of work.
WHAT YOU WILL WORK ON
You will drive execution and amplification of the energy vision and strategy, bringing in new consumers and audiences into the brand across all levels. Each day will bring dynamic opportunities that you'll work with your team of brand marketers to solve for. You will obsess how to make our brand, product, purpose and seasonal messages resonate with our target consumers. Your team will lead the adaption and execution of content, services, partnerships, and experiences in a way that is locally relevant and deepens the relationship with our consumer.
Together, with your partners, you will grow and establish new partnerships while maintaining the health of our existing roster, driving connections with key communities to seed, ignite, and scale the love for our brand.
Responsibilities will include
- Deliver & lead journeys/calendar/contract across product, service & projects for partners.
- Nurture and manage relationships with key Jordan Brand partners (including influencers, catalysts, and NBHD).
- Constantly map & evaluate our relationships, partnerships, concepts, and moments
- Develop strategic plans for partnerships. Instill process and clear direction, echoing the Global Entertainment & Energy Marketing long term strategy, partner portfolio and playbook.
- Key liaison with internal brand teams to service Energy needs for Brand Defining and Seasonal moments and campaigns.
- Work with cross functional teams to build and facilitate energy journeys including the creation of physical and digital activations.
- Build decks showcasing Energy Marketing strategy, positioning for partners and key Energy moments.
- Educate and inspire team with passion, purpose, and an authentic attitude relating to industry shifts in marketing and consumer behaviors that ensure we stay on the edge of culture.
WHO YOU WILL WORK WITHThis role will hard line report to the Jordan NA Sr. Marketing Director with a dotted line report into the Jordan NA Energy GM. The candidate will work cross functionally across diverse teams to go to market including Jordan/Nike Global and other Geography partner experts across digital marketing, influencer, wholesale, data science, paid media, creative, global and city teams. This will require consistent collaboration, partnership and consensus with critical stakeholder groups in order to effectively lead the energy marketing offense across the geography.
WHAT YOU BRING- 8-10+ years of experience in marketing, delivering integrated marketing plans and execution.
- 5 years of experience in energy or catalyst marketing.
- Demonstrated ability of developing go-to-market plans for highly visible brands.
- Self-starter who thrives in a fast-paced, agile culture-someone who embraces and leads through change and ambiguity.
- Proven ability to create big ideas that cut thru in the consumer marketplace.
- Strong strategic thought leadership, project management, problem-solving, and analytical thinking skills.
- Experience managing creative and media agencies.
- Excellent relationship building and management skills; knows how to influence working teams and key partners.
- Excellent verbal communication skills, including presentation on complex business issues.
- Strong organizational skills and detail orientation. This position requires someone who can build plans, presentations, and keep the team moving cohesively in the right direction.
- Strong cultural acumen of consumer communities, streetwear, the athletic industry, entertainment industry, NBHD retail, relevant white spaces, and competitive trends in the marketplace.
- Familiarity with the latest trends, technologies, and methodologies in digital marketing, guerilla marketing, on-the-ground activations, content creation, and social media.
- Experience leading, developing, and scaling teams.
- Experience driving collaboration and communication within complex group, and cross-functionally within an organization.
- Able to meet all travel requirements for the position.