Job Details
About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey-maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what's possible in digital marketing.
Join our community of marketing enthusiasts - collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.
What sets us apart? Our people - humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.
Description:
We're seeking a Marketing Manager to support our influencer marketing solution, Acorn. This role will be responsible for building recognition of the Acorn brand and driving revenue for the business through organic and paid channels, including events, social, email, and our website. They will be entrenched in the shopper marketing world, staying attuned to client dynamics, proactively surfacing PR, social, and content opportunities. The ideal candidate is goal-oriented and eager to collaborate, has a background in influencer and/or shopper marketing, has a bias for action, and approaches their work with an agile, test-and-learn mindset. This role will sit in our Rogers, Arkansas office.
Responsibilities:
- Seek out and execute on opportunities to build recognition for the Acorn brand and drive direct revenue for the business in partnership with the broader marketing team
- Develop and execute on go-to-market strategy for Acorn products
- Own Acorn's marketing plan, partnering with other marketing team members on execution as appropriate, building reporting to measure key metrics, using data to recommend changes to strategy, and bringing stakeholders along on progress against the plan
- Become entrenched in the shopper marketing world, staying attuned to client dynamics, and proactively identifying PR, social, and content opportunities
- Support in short- and long-form content creation for social, email, case studies, awards, paid media, and our influencer network
- Lead planning and execution for in-person marketing events, working in close partnership with sales, partnerships and strategy teams
- Serve as owner of the Acorn website, champion the user experience, and evolve it as a brand platform and lead gen and nurture tool
- Champion Acorn's brand and brand positioning across the enterprise
- Partner with our creative team to develop brand-aligned creative assets for blog posts, email, social, etc.
- Occasionally work with the Acorn team to develop content to educate and deepen the value our community provides to our influencer network
- Champion creativity and innovation in content creation, distribution, and testing approaches
- Other projects that support New Engen's marketing goals
Qualifications:- 5+ years of marketing experience, for a strong B2C or B2B brand a plus
- Bias for action and will proactively dive in and learn what you don't know
- Creative thinker matched with an executional ability to deliver output quickly and consistently
- Familiarity with website strategy, email marketing, social media, and nurture programs
- Strong writing/editing skills with ability to write short-form, external-facing content
- Embraces data and measurement to inform action
- Strong growth mindset, openness to feedback, and eagerness to get better
- Familiarity with influencer marketing a plus
- Experience with Google Analytics a plus
- Experience with Wordpress or other Content Management Systems a plus
Benefits: - Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity / Paternity
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment
Salary Range: $95,000 - $105,000 The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
Acorn is headquartered in Rogers, AR. For this role, candidates in our Rogers, Arkansas office are preferred.
Whats Important To Us:BE THE GOODWe act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.
EXPERTISEWe take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.
GROWTH MINDSETWe bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.
EMPATHETIC DIRECTNESSWe provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.
ALL INNew Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.