Job Details
As a Field Marketing Manager you will actively support quality pipeline development and brand awareness within the entire US region through field marketing programs, events, and campaigns.
- Create and deliver integrated marketing programs for target regions, including events, digital marketing, 3rd party event sponsorships, direct mail, etc.
- Execute customized, high-impact field marketing events managing logistics, organization, administration, and communications.
- Set goals and perform continuous analysis of ABM campaigns, field marketing programs and events to ensure they are impacting pipeline and progressing deals.
- Stay informed about industry trends and bring fresh ideas to enhance our engagement and conversion strategies.
- Partner with sales organization on targeting and lead follow-up prioritization and progression
- Develop and implement highly relevant messaging for single accounts and account clusters
- Events: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logistics
- Collaborate with sales executives and customer success to deliver customer engagement programs that ensure incredibly successful customers who continue to renew and expand
Requirements:
- 4+ years of experience with events and campaign management in cybersecurity companies - Must
- Full proficiency in Hubspot marketing and sales - Must
- Ability to travel 40% of the time across the US - Must
- Track record of partnering with a high-energy sales team to craft programs that deliver results.
- Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
- Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
- Strong oral, written, communication and professional skills.
- Extremely detail-oriented, organized, and able to meet deadlines.
- Past experience working with third-party providers, partners and agencies.
- Must be able to successfully manage multiple, competing priorities and meet deadlines.
- Experience owning pipeline targets is a plus.
- Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
- Strong demand generation experience building multi-touch, integrated campaigns
- This position is based in Boston