Job Details
Title: Marketing Analytics SME (Principal Cloud Architect)
Location : Remote / NJ
Duration : FTE
Start Date : ASAP
Salary : Best in industry
Roles & responsibilities:
- Actively participate and contribute in building new AI for Marketing solution offerings for all industries serviced by Hexaware in the marketplace.
- Lead the AI for marketing analytics solution design and architecture for all the fixed engagement proposals (i.e. solution driven deals). Coordinate with various Hexaware teams in bringing together a differentiated and competitive solution design for client s problem statement.
- Proactively explore application of Gen AI in marketing solutions and develop prototypes/ PoCs to take to the market.
- Be ready to lead strategic/ transformative Marketing analytics engagements for Hexaware s key focus accounts, in a billable capacity (either full or part-time billing).
- Be the face of Hexaware at the client organization when in a billable engagement, and develop strategic advisor relationship with both Marketing function and other business/ functional stakeholders.
- Stay in-tune with evolving new technologies and proactively obtain certifications where relevant.
- Work collaboratively in developing new go-to-market solutions for Hexaware s partnerships (MS, AWS, Snowflake, Databricks etc.)
- Mentor and train junior analytics resources on AI for marketing capabilities, strengthen Hexaware s domain knowledge in marketing function.
- Contribute the building of AI powered business solutions practice in the Data & AI service line.
Minimum qualifications:
- 8+ years of relevant and hands-on experience in the field of Marketing analytics
- Must have experience in building and delivering analytics solutions for Marketing stakeholders
- Knowledge of/ experience working with the legacy/ market leading technology platforms & tech-stack pertaining to Marketing function (various CRM technologies, any of the CDP platforms, campaign mgmt. platforms like Eloqua, marketplace databases etc.). Experience building and deploying solutions on cloud (MS/ AWS/ GCP)
- An understanding of MarTech domain a huge plus
- If from a consulting/ service background, the candidate must have experience in client facing engagements. Experience working directly with business & marketing stakeholders in the org.
- Any industry experience is welcome (e.g. Retail, CPG, Banking, Travel & hospitality etc.)
- Team leading experience would be a plus
- Graduate degree in engineering/ technology/ analytics/ Business administration or similar disciplines
- With a valid work visa or GC/ PR in US or Canada