Job Details
WHO WE ARE:
Founded in 1978, GS&F is an award-winning, fully integrated marketing and communications agency. GS&F delivers proven results for clients providing experienced marketing, creative, interactive, media, public relations, and production specialists under one roof. GS&F staff numbers 90+ and our roster includes major regional, national, and global clients. A fiercely independent agency, GS&F takes an audience-first approach to determine the path to each client s most dramatic business potential. We expose the truth and create an experience around it with this approach.
The Media team plays a critical leadership role in establishing GS&F as a true client partner. We focus on growing brands that need a strategic partner. Our team offers clients unique, powerful and relevant paid media expertise and experience that connects with audiences to drive behavior.
WHO WE ARE LOOKING FOR:
Our team consists of makers, analysts, creatives, strategists, thinkers, tinkerers, and more. If you are a big idea thinker, can find a nugget of wisdom in the smallest data point, are relentless in your pursuit of doing great work, and are unafraid to say the tough stuff, we want you here.
GS&F is looking for an Assistant Media Planner/Buyer to join our team. In this role, you will provide organizational and buying support to the media director and other media department members on assigned accounts. You will also be responsible for developing the necessary experience and requirements to carry out the future role/responsibilities of media planner/buyer.
QUALIFICATIONS/EXPERIENCE:
- We believe that years of experience is just a number. That said, typically someone in this role has 1-2 years of media experience.
- Assist in monitoring clients' media schedules, budgets, and expenditures.
- Interact with media sales representatives as necessary to evaluate their products and how they might be utilized to serve client needs.
- Develop a thorough knowledge of all offline and online media for the purpose of purchasing and future planning responsibilities.
- Develop a thorough knowledge of the client's business, markets, and concerns on assigned accounts.
- Develop a thorough knowledge of all available research and learn techniques for applying research to the media planning process.
- When making buys, implement all executional phases to ensure timely follow-up for the processing of insertion/broadcast orders, traffic instructions, and post-analysis functions.
- Coordination and implementation of competitive tracking reports.
- Coordinate and implement ad details, trafficking, invoice billing and discrepancies.
- Oversee the maintenance of the media library, media kit files, and research/resource elements.
- Previous agency experience is preferred but not required for this role.
TECHNICAL SKILLS:
- Exposure to media planning and buying software tools Freewheel/Strata, Nielsen, GfK MRI, Scarborough, SRDS, Kantar, Google/Meta Platforms, and others
- Proficiency in MS Word, Excel, Keynote and PowerPoint
ADDITIONAL INFORMATION:
Diversity, Equity & Inclusion:
There is power in celebrating who we are. GS&F is committed to embracing and welcoming past, current and future employees differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique. After all, diversity feeds the best friendships because what makes you, you makes us, us.
Because of this commitment and our commitment to improve, we have set important DE&I milestones and goals for our agency. To that end, you may be asked a question about your gender, ethnicity, disability or veteran status as you submit your online application. Rest assured we don t have the ability to track your responses to these questions back to you and it's never considered as part of your candidacy for a position at GS&F. If we say we want to improve, we simply want to know we are actually improving.
Location:
Given the nature of this role and the client assigned to this position being located in Nashville, we are only considering candidates that currently live in or wish to relocate to Nashville, TN, in the near future (first 90 days of employment).
As a full-time member of the GS&F team, we offer the following benefits:
- Competitive salary
- Health, dental and vision coverage
- 401K match
- Short- and long-term disability coverage
- Life insurance
- Generous PTO
- Professional development opportunities and growth-oriented tools
- Support for mental and physical health
- Generous parental leave
- Relocation support