Job Details
The Leasing and Field Marketing Manager manages and directs Braden Fellman Group s marketing, print and internet advertising, sales activities, leasing team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives.
Essential Responsibilities:
- Ensures achievement of Braden Fellman Group s revenue and occupancy goals by directing the marketing, advertising and sales activities, overseeing on-site traffic, setting rent pricing and concessions, and monitoring the day-to-day sales and leasing activities of the team.
- Stays informed about current market and competitor conditions that may impact the company s occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and implements creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic and leases.
- Develops print and internet advertising strategies, uses available technology to promote the properties and communicate with potential prospects, and uses the BFG s property management software to generate sales and leasing reports to monitor results.
- Actively participates in the leasing process by generating and monitoring traffic, leasing apartments, qualifying prospects, and preparing lease documentation.
- Reviews and analyzes financial reports, shop reports, traffic and closing ratios, and other operational reports to identify and resolve issues impacting leasing performance and accesses BFG s internal resources as needed to support solution strategies.
- Makes presentations about marketing and leasing strategies and results to clients, owners, and other business managers.
- Oversees the lease renewal program, including sponsoring various resident lease renewal functions, managing the communication and notification process, and assisting with resident move-outs as necessary.
- Responds quickly and courteously to resident and client/owner concerns and questions and takes prompt action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).
- Supervises the BFG s leasing team members by interviewing, hiring, orienting, and training employees, and manages their performance in accordance with Company policies, values, and business practices.