Job Details
Carlsbad, 5830 El Camino Real, Carlsbad, California, United States of America Req #507
Wednesday, January 31, 2024
SUMMARY
This is the ideal position for someone who has a passion for sports and/or entertainment and loves engaging fans through social media and storytelling. This position will be accountable for making a meaningful and measurable impact across our social media channels while driving overall social media engagement and growth. The right candidate will have proven social media and marketing experience, is creative, analytical and up-to-date on the latest social media trends. The position is a full-time, in-house position based from the company s headquarters in Carlsbad.
ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Create strategy and content calendars for all social channels (Instagram, YouTube, TikTok, Facebook, LinkedIn, Twitter) with the goal of growing followers and fan engagement
- Create, schedule and post authentic content that excites and entertains fans
- Oversee, lead and grow team of community coordinators
- Implement innovative marketing strategies that connect with different fan bases across social media
- Work closely with product and marketing coordinators to create content and excitement that supports product launches and sales
- Work closely with creative team on built-for-social content and style guide that incorporates animation, graphic design, product photography, GIF s and video
- Create a strategy for encouraging and utilizing UGC
- Develop relationships with key media, bloggers and social influencers to best tell the story of Upper Deck products and initiatives
- Foster relationships and strategies with league partners and licensors to share updates and information through relevant social media channels
- Ensure links, banners, backgrounds and highlights are actively maintained and updated
- Strategize and execute brand collaborations, giveaways and other growth strategies
- Manage budget for sponsored content and boosts to grow audience and engagement
- Coordinate with customer care team on issues that arise in DMs and comments
- Track and analyze social media performance and provide ongoing analytics
- Implement tracking tools to gather detailed analytics with the goal of optimizing social media performance through best practices on content, post-timing, amplification, and influencer marketing
- Analyze strategies from top-performing posts, best hashtags, athlete tags, post times, etc
INTERACTION
This position will interact closely with the VP of Marketing, Marketing Managers, Community Coordinators and Product Managers, along with other related staff members and key external parties.
SUPERVISORY RESPONSIBILITIES
The Social Media Marketing Manager will oversee the team of Community Coordinators.
EDUCATION/YEARS EXPERIENCE
- Bachelor s Degree with emphasis in Social Media Marketing or related field or equivalent experience
- 3+ years of experience overseeing social media strategy Expert knowledge of current social media platforms and trends Proven experience in copywriting, content planning and creation
REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS AND ABILITIES
- Expert knowledge in all relevant social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Discord, etc
- A track record of growing large followings and engagement on social media, notably IG and TikTok
- Proven ability to create engaging and high-quality social content including video
- Knowledge of best practices using Reels, Stories, Live, etc
- In-depth understanding of social media trends and pop culture
- Creative eye for copy, video and design, and experience working with designers
- Excellent planning, organization, and workflow management skills
- Ability to perform duties under minimal supervision, exercising discretion and best judgment
- Intelligent, organized and motivated self-starter who can work independently
- Excellent oral and written communication skills
- Ability to work in a fast-paced environment, multi-task and manage deadlines
- Familiarity with licensed collectibles, trading cards and/or games a plus
- Strong ability to lead and work within teams
- Must be responsible, dependable and honest
- Carlsbad, 5830 El Camino Real, Carlsbad, California, United States of America
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