Job Details
Are you passionate about harnessing the power of social media through user generated content that increases followers, drives engagement and mobilizes others to do the same. If so, we have an exciting opportunity for you!
We are a leading consumer tech company at the forefront of innovation, and we are seeking a dynamic and creative Fractional Social Strategist to join our team. As a Social Strategist, you will play a pivotal role in activating our members and users to engage on social media platforms, enhancing our digital presence , improving digital reputation, and fostering meaningful connections within relevant communities.
Key Responsibilities:
Activate Our Members/Users:
- Develop strategies to encourage participation from our members and users on social media platforms through organic (owned and earned) campaigns.
- Drive meaningful engagement through actions such as following, liking, commenting, and sharing.
- Understand social algorithms deeply and build synergy between paid media ( acquisition) and brand building goals.
Engage with Communities:
- Identify and engage with communities, influencers, forums, and partners relevant to our consumer verticals.
- Build and nurture relationships with key stakeholders to amplify our brand message and reach new audiences.
- Collaborate with internal teams to develop tailored content and engagement strategies for different community segments.
Measure and Improve Online Reputation:
- Monitor and analyze our digital online reputation across various channels.
- Identify trends, sentiment, and conversations related to our brand and industry.
- Develop actionable insights and plans to enhance our online reputation and mitigate potential risks.
Content Creation and Scheduling:
- Provide strategic guidance, where needed, to ensure that the social editorial calendar is aligned with overall social strategy.
- Collaborate with content creators, designers, and other team members to elevate performance.
- Drive cohesion across multiple B2C audiences to deliver strong social identity
Analytical Rigor and Goal Achievement:
- Implement analytical rigor to track and measure the effectiveness of social media initiatives.
- Define KPIs and benchmarks to assess the performance of social media campaigns.
- Continuously optimize strategies based on data-driven insights to achieve goals and objectives.
Qualifications:
- Proven experience in activating users on social media platforms
- Strong understanding of social media, trends, and best practices.
- Excellent communication, writing, and interpersonal skills.
- Courage to do what is right for the business, in the context of social media
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a passion for innovation and experimentation.
- Ability to thrive in a fast-paced, collaborative environment.
- Bachelor's degree in Marketing, Communications, or related field.
Join us and be part of a dynamic team dedicated to shaping the future of consumer technology through strategic social engagement. Apply now to unleash your creativity and drive impact in a rapidly evolving digital landscape!