Job Details
About Us: We are a leading full-service advertising agency dedicated to delivering innovative and impactful campaigns for our clients across various industries. Our team thrives on creativity, collaboration, and a passion for driving results. We are currently seeking a dynamic and detail-oriented Media Planner to join our growing team and help shape the future of advertising in Texas.
Job Description: As a Media Planner, you will be responsible for developing strategic media plans that effectively reach and engage target audiences while maximizing client budgets and objectives. You will collaborate closely with internal teams and external partners to identify media opportunities, negotiate placements, and optimize campaign performance across traditional and digital channels.
Responsibilities:
- Campaign Strategy: Develop comprehensive media strategies that align with client objectives, target demographics, and market trends. Leverage consumer insights, market research, and media analytics to inform decision-making.
- Media Planning: Create detailed media plans outlining recommended media channels, placements, and tactics to reach target audiences efficiently and effectively. Allocate budgets strategically to maximize ROI and achieve campaign KPIs.
- Channel Selection: Evaluate the suitability of various media channels including traditional (TV, radio, print) and digital (display, social, search) based on audience behavior, media consumption habits, and campaign goals.
- Vendor Management: Build and maintain relationships with media vendors, negotiate favorable rates and terms, and oversee the execution of media buys to ensure alignment with campaign objectives and specifications.