Job Details
Job Overview
Represent 291 Colorado Whiskey in our home state! Responsible for day-to-day sales to on-premise and off-premise accounts, including sales, outreach, education, tastings and events, and account relations. Performs functions to open new accounts. Full-time. Base salary plus commissions.
Responsibilities and Duties:
- Promote and sell 291 Colorado Whiskey, achieving appointed sales targets and visibility objectives assigned in both On-Premise and Off-Premise sectors according to goals distributed by management
- Develop sales skills and knowledge of the 291 brand story, products, services, and customers by working closely with supervisor and other team members.
- Implement and evaluate promotional activities (i.e. in-store tastings, staff educations, and other assigned programming)
- Successfully utilize the CRM tools provided in order to create effective market habits
- Conduct frequent and strategic account visits according to work plan and account coverage, including assessing customer needs, suggesting products and services, and coordinating delivery dates.
- Build impactful relationships with customers on all levels within the business environment
- Manage new account opening monthly quota
- Ensure depletion rate and optimum stock level within all active accounts
- Conduct frequent brand trainings and tastings
- Utilize social media to creatively and professionally promote brand within market
- Provide detailed weekly reports on market progress, account visits, and brand growth within territory. Execute all deliverables in a timely manner in accordance with Sales Team SOPs.
- Be flexible with working schedule based on market demand (i.e. including evenings and weekends)
- Think outside of the box when developing market-specific events and programming
- Maintain a monthly budget in accordance with management instructions
- Communicate local market trends and competitor activities frequently
- Engage in appropriate and professional behavior to thoughtfully champion the brand at all time
- Responsible for merchandising activities to make room for more product placement including stocking shelves, cleaning shelves, stocking cold boxes and building displays.
- Troubleshoot and handle customer related inquiries.
- Follow established procedures and guidelines
Qualifications:
- Dynamic story teller with strong interpersonal and communications skills.
- In-depth knowledge of prospective sales territory
- Understanding of On and Off-Premise basic practices preferred
- General merchandising, event coordination, and presentation knowledge
- Results-Focused
- Capable of autonomously driving business
- Must have reliable transportation and flexible part-time or full-time schedule, including ability to work nights and weekends on promotional activities and other account activities
- Prior sales, beverage alcohol industry, and/or hospitality experience preferred.
- Must be twenty-one (21) years of age.
- Must have a valid driver s license with no restrictions and good driving history
- Wine, Beer, and Spirits Certifications are a plus.
- Educational background in Marketing, Business or relevant field is a plus