Job Details
WBX Commerce, a rapidly growing Baltimore based Amazon advertising agency, is looking for a high energy and self-motivated Advertising Analyst to join our team in the Canton office and become an integral part of our Advertising Operations team.
An Advertising Analyst is a critical team member who comes with an eagerness to help our brands grow by executing their ad strategies across all Amazon ad products. The analyst works closely with the client account teams to understand the overall strategy and then execute, monitor, and optimize all campaigns for their portfolio of clients.
Responsibilities:
- Execute, monitor, and optimize Amazon DSP and search campaigns within client budgets and meet or exceed target campaign metrics.
- Generate daily, weekly, and months reports to communicate campaign results and insights to internal stakeholders and clients.
- Work closely with the Strategic Growth Manager and Product Specialists to understand optimization best practices.
- Leverage WBX Glass, our proprietary AMC technology to gain insights and create custom audiences to drive campaign performance.
- Utilize Amazon reporting sets, market intelligence tools, in-house technology and more to conduct research that identifies insights and opportunities for our clients businesses.
- Conduct data analysis to monitor retail insights, campaign performance, identify trends, and measure key performance indicators (KPIs).
- Collaborate with cross-functional teams to brainstorm creative ideas and strategies to improve campaign effectiveness and achieve client objectives.
- Support ad-hoc analysis and projects as needed to support the overall success of the advertising team.
- Stay up-to-date on industry trends, best practices, and new features in Amazon advertising and analytics.
- Occasionally interact with clients as needed via email and/or meetings.
Quali cations:
- Proficient knowledge of Microsoft Excel or Google sheets pivot tables, VLOOKUP , charting, etc
- Strong analytical skills, with the ability to review data sets and create action plans from the insights gained.
- Ability to present your work to internal stakeholders and clients in a clear, concise format.
- 1 year of experience in B2C digital advertising, Amazon paid search & programmatic advertising is ideal.
- Knowledge of Amazon Seller Central, Amazon Vendor Central, Amazon Retail Analytics, Amazon Marketing Services is a plus.
- Detail-oriented with project management and organizational skills.
- Experience in executing, monitoring and analyzing digital advertising campaigns is a plus.
- Innovative, independent thinker with the ability to in uence strategy using data.
Salary Range:
$60,000-75,000
Bene ts:
WBX o ers a competitive salary commensurate with experience, rich bene t o erings, parental leave, unlimited PTO, volunteer time o (VTO), 401K and a great working environment. WBX is committed to a diverse and inclusive workplace. WBX is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.