Job Details
**Senior Product Marketing Manager - Cookieless Addressable Ads (Remote, US)**
at Bombora Put in Location Bombora provides a global B2B Intent platform powered by the worlds largest publisher Data Co-op. Our data allows sales teams to base their actions on the knowledge of which companies are in-market for their products and empowers marketing teams to practice #SustainableMarketing. We process billions of content interactions daily to detect intent signals from companies around the world.
Bombora is growing and we need you to help us succeed!
The cookieless shift is big, and its driving the top initiatives at Bombora. The Senior Product Marketing Manager will be instrumental in all facets of go-to-market strategy, process, sales enablement and training for Bomboras cookieless addressable ads solutions in rapid development. The key focus will be Bomboras advertising agency buyers and direct enterprise clients. You will collaborate with marketing, product management, business development, sales, customer success, and other stakeholders to help develop, test, enable, and go to market with our cookieless addressable ad solutions that propel adoption and growth. Reporting to the VP of Product Marketing, youll join a growing Product Marketing team thats on the cutting edge of B2B sales and marketing innovation.
**You will.**
* Be the expert on our key personas, customer segments, competition, trends, and the digital advertising industry at large
* Partner with business leaders and GTM teams to understand the needs of the teams and develop customized enablement strategies to support sales, account management, and customer success readiness and effectiveness
* Own the messaging frameworks, campaign plans and processes needed to support our products through the product life cycle
* Create sales and marketing collateral, assets, presentations and other related content that will be used to market, sell, and support Bombora customers
* Partner with demand generation to create marketing programs that drive interest and demand for Bomboras cookieless addressable ad solutions
* Lead cross-functional efforts to create compelling positioning and strategies to drive alignment on go-to-market strategy and propel customer adoption
**You have**
* 5+ years of product marketing experience at a fast-growing B2B marketing tech or adtech company with a deep knowledge of the online digital advertising industry trends and solutions
* Ability to work cross-functionally with multiple stakeholders requiring strong diplomatic and leadership skills to organize go-to-market programs
* Passion for working independently and collaboratively, helping drive alignment in the face of ambiguity, complexity, and iterating fast to adapt as priorities or the market changes
* Strong public speaker, comfortable in front of large, senior groups and a solid writer
* Can-do, self-starter attitude and ability to think critically and be data-driven to solve business problems
**Perks and Benefits**
* Competitive Salary / Options
* Health / Dental / Vision
* Flexible Spending / Health Spending Accounts
* Unlimited Vacation / Paid Holidays / Summer Fridays
* Education / Tuition Assistance / Annual Learning Stipend
* 401K / Match
* Generous Parental Leave (16 weeks primary/12 secondary)
* Commuter Benefits
* On Demand Learning (Udemy)
* Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
* Offices (for when you want one)
**At Bombora, we embrace diversity because it breeds innovation.** Bombora is an equal opportunity employer and participates in E-Verify. Employment offers are contingent upon completion of successful background checks.
#BI-Remote
I hereby affirm that the information provided on this application (and accompanying resume, if any) is true and complete to the best of my knowledge. I also agree that falsification or significant omission of information requested in this application or in the application process may disqualify me from further consideration for employment and may be considered justification for dismissal if discovered at a later date. I authorize all persons listed as references (and on the accompanying resume, if any) to give Bombora any and all information concerning my previous employment and education and any pertinent information they may have, personal or otherwise, and release all parties, such persons and Bombora, from liability for any damage that may result from furnishing same to Bombora. If employed by Bombora, I agree to abide by the policies and procedures of Bombora, which include the Bombora Anti-Harassment Policy. I further understand that my employment can be terminated, with or without cause or notice, at any time, at the discretion of Bombora, or myself. I further understand that no manager or representative of Bombora other than the president of Bombora has any authority to enter into any agreement, oral or written, on behalf of Bombora for a term of employment or to make any assurance or promise of continued employment. *
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